John Wetmore says sales coaches should work with one producer at a time, mastering one task daily, to push monthly revenue from $8-12K to $40K. Juggling multiple producers at once causes mental fatigue and kills results.
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Instead of trying to get everybody to do $40K— I got 10 producers, let me get them all there— I think how I do it, I take one and I laser focus on that one. You give me a guy that's producing $8,000, $10,000, $12,000 and they want to do $40K, it's not going to take me a month of work with them to help them figure that out. But if I'm doing that with 10 people and my mental energy is drained all day and I'm trying to fix everything on everybody, I'm one that's like, take one thing and work on it tomorrow, and when you get that down, work on the next thing the next day. Maybe you have to work on one thing multiple days in a row. Now, some of us have capacity to work on multiple things. Sure, we have teams, we have staff, we have a lot of help, we have other managers, we have— right? I can work on a lot of stuff at once. But as an individual, how many things can I really work on at once?