John Wetmore coaches a door-to-door salesperson through the numbers that matter: door knocks per day, conversion rates, time per knock, and total driving time. Tracking these metrics reveals where you're actually spending hours and where you can get faster.
Chapters
I was talking to this dude and he's been around a couple months. He's trying to figure it out. He's out there doing some door knocking. Say, how many door knocks do you do? And he's like, I don't know. And I'm like, I mean, dude, like you are the one knocking. I think his number was like 8 a day or something. I said, I don't want to like be rude. Are you good if we're just like really transparent and direct? He says, of course. So I go, how long does it take you to knock on each door? If you knock on 10 doors, how many are there? Like actually give you a conversation. He's like, I don't know, 3 or 4, whatever. Maybe half if I'm lucky. I said, all right, of the half, how many do you get in? He's like, maybe 1, 2, 1. And I'm like, all right, so you knock on 10, how long between each door? Minutes average. I'm like, all right, so to knock on 10 doors, 20 minutes a pop, what's that like? 3 hours, 2.5 hours of driving. And each door knock takes a minute. If you sit with one, it's another hour total, maybe 2 if you sit with 2 and close them. He's like, yeah. I'm like, bro, it's like a stretch to get to 5 hours. I'm like, I mean, I'm not— and he was like, I didn't really have to say anything else.