Reading scripts alone won't make you better at sales or pitches. You need to actually make calls, give presentations, and handle objections. Real skill comes from doing the work, studying it, and getting coached by someone who's done it before.
Chapters
How much time should we put into like the education part of our presentation? It's funny when I explain this, I'd never say like, don't do that piece, right? I think it's crazy important. I'll go back and study this, you know what I mean? So like study is here, but if you aren't working, you have no reference when you do the study to feel it, right? It means nothing. The script doesn't mean shit if you don't do a phone call. That's what I mean. Calling, what happens? You people make a few calls and then they go, ooh, that call didn't work. Let me hang up. No more calls. Let me go study script. I think that's a mistake. I think it's keep calling for a significant period of time, slow down, notice the objections. There's only a few presentations, phones, anywhere you can do this concept, recruiting, speaking on a stage, anywhere. You notice things that didn't go the way you wanted them to go, and you identify those things, and you preferably go to someone who's really good at it and you go, hey, here's where I'm struggling, what do you think? But so many people want to do the training instead of the work. It has to be a combination of not only the work, the training, but also the coaching and guidance from someone who's better.