John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

Want To Make Money? You Have 3 Choices...

Name: Want To Make Money? You Have 3 Choices...
Uploaded: 2026-02-04T23:45:01+00:00
Duration: 55 s
Channel: John Wetmore
Description: In this concise monologue, the speaker outlines three primary levers anyone can pull to increase their income: improving skill to raise conversion rates…

4 Feb 2026 · 1 min

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In this concise monologue, the speaker outlines three primary levers anyone can pull to increase their income: improving skill to raise conversion rates, investing more time (working earlier or later), and buying additional leads, which requires a cash outlay. He shares a personal anecdote about using vodka to overcome his fear of cold‑calling, illustrating the mindset needed to develop the skill lever. The core advice is for listeners to assess which lever(s) they are willing to move—whether that means working longer hours, spending money on leads, or investing in skill development—and to align their expectations accordingly. If none of the levers feel acceptable, the speaker warns that expectations must be adjusted.

Chapters

Here's the thing. You only got so many levers to move. You can either sit with more people, which takes calling more people and/or more leads, or the skill set needs to get so much better that you're booking a higher percentage. But you're not in control of that. Does that make sense? I don't like the lack of control. When I started, I had to use vodka to get over the fear of dialing. Does that make sense? Like, I was nervous, but I wanted to own the skill set that generated money. The question is, are you willing to learn a new skill set if you don't want to add time? Because time is one of the levers. I can add more time. I can book more, meaning I want to start working earlier. The other lever you can pull is you can buy more leads. So you go, here's more leads, call more of them. But that's going to take a cash investment. So you have to decide which of those you're willing to move. Me, at my stage where I was at, I was willing to move all of them. I'm like, dude, I'll work earlier, I'll work later, I'll buy more leads, and I'll make phone calls. Does that make sense? But you got to pick what feels right for you. So I would really sit back and go, is that the lever I want to pull? Because the other two you said you don't want to pull. And if you're not willing to pull any of them, you need to change your expectations.