A founder spent $450,000 on leads in 2017 and made $1.15M net profit. The next year he spent $40,000 on targeted leads instead and made $1.2M net profit. The difference: buying leads indiscriminately versus focusing on prospects already doing things right.
Chapters
2017, first year I got out of the field, I spent $450 grand on leads that year, but my income went from $650 to $1.8. Everybody loves it after the fact. You know how many liked it when I was dropping $10 G's a week on leads? She did. Wherever she is, she didn't know that shit. She might have just found out right now. In the beginning, I was doing it for everybody. It was like welfare. And then I was like, that's really fucking dumb. The next year, 2018, I bet I spent spent $40 grand that year on leads. I made the same gross, but my net was like fucking $1.2 million that year because I learned to do it targeted. So instead of like whoever the fuck wants it, come sign up, there's the leads, I did it more out of like there wasn't really a program for it, but I would identify people that were doing more things right than wrong.