John Wetmore argues that hiring people just like you limits growth. Instead, ask what trade-offs matter to each person, then gradually push them to stretch beyond their comfort zone. Alignment between personal motivations and business goals is what actually scales.
Chapters
Chick-fil-A, right? Y'all familiar? If me and you partner and we want to build Chick-fil-A's all over the country, but the only people we want to hire are other people who also want to build Chick-fil-A's, how well would that business model work? That's what you're trying to do. You're trying to hire all Chick-fil-A franchise, I want to own something, build the world. You've got to learn how to be super dynamic and work with different levels of people. That's how you scale the shit out of this thing, is for you to get so good that you can work with people who want different things out of life. And slowly challenge them for more. And you do it through asking questions, getting them to verbalize things. You can challenge them through questions. Does that make sense? But when I asked someone earlier if it's like, what's more important? They're like, sitting at home on the weekend is more important. Great. Then can I ask you another question? If sitting home on the weekend is more important, why are you frustrated on Monday when you don't have any money? I can dig deeper with questions. Different approach.