John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

Why Are You Afraid To Invest In Yourself? #marketing #mindset #business #johnwetmore #goals #explore

Name: Why Are You Afraid To Invest In Yourself? #marketing #mindset #business #johnwetmore #goals #explore
Uploaded: 2023-05-10T13:33:20+00:00
Duration: 44 s
Channel: John Wetmore
Description: This content was created by John Wetmore. This content was uploaded by John Wetmore. This is a YouTube video titled "Why Are You Afraid To Invest In…

10 May 2023 · 1 min

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This content was created by John Wetmore. This content was uploaded by John Wetmore. This is a YouTube video titled "Why Are You Afraid To Invest In Yourself? #marketing #mindset #business #johnwetmore #goals #explore" (created 2023-05-10). The excerpt is a dialog between two speakers (labeled SPEAKER A and SPEAKER B) discussing business and marketing mindset—specifically fears about spending on leads and recruiting in insurance, real-world marketing spend (claims of about $500,000 per week), weekly cash flow (~$1.6–$1.7M), and a practice of reinvesting roughly one-third of revenue into marketing to drive growth. Multiple speakers are present, and the content focuses on budgeting and growth strategy within an insurance/recruiting context.

Chapters

You know what I think when you're talking about taking risk and put money out, I want you to say the number, share whatever you want, of course. But in our business, dude, obviously you have history in the insurance, you made money in the insurance business in the '90s. And you know, in our space that we were talking offline, it's certainly a recruiting model in most lines of insurance where you're trying to build teams, whatever. One of the biggest hesitations, dude, is when people get into this business, they have this fear of spending money for leads, marketing. Dude, when you told me what you spend on marketing, Every conversation I have with leads now with an agent, all I do is think about that because I'm like, I thought I was spending money.
You talk about our marketing budget now, the half million dollars a week we spend on marketing.
Yeah, say that again. Half million dollars a week on marketing.
I believe that if you're starting a new business, well, you know what?
That's pretty close.
Our weekly cash flow is about $1.6, $1.7 a week.
You spend 30% of your money on—
I hadn't thought about that in a while, but I always in the past, whatever I make, I'm putting a third of that into marketing for next week or next month. In order to keep growing.