Jeff Bezos says Amazon's edge comes from obsessing over customers, not competitors. Most CEOs claim to put customers first but actually watch rivals instead. When you genuinely center strategy on what customers need, competitive pressure fades and profits follow.
Chapters
The secret sauce of Amazon— where there are several principles of Amazon, but the number one thing that has made us successful by far is obsessive-compulsive focus on the customer as opposed to obsession over the competitor. And I talk so often to other CEOs and also founders and entrepreneurs, and I can tell that even though they're talking about customers, they're really focusing on competitors. And it is a huge advantage to any company if you can stay focused on your customer instead of your competitors.
Problem with competitors that you see will take care of itself if you focus on the customer. If you focus on the customer, the money you seek or the problem in life you're trying to get through will solve itself.