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In this monologue, the speaker interrogates why businesses that understand the importance of leads still fail to acquire enough of them. He identifies common excuses—fear, perceived cost, distraction, and uncertainty about lead quality—and reframes the cost issue as a time‑vs‑money trade‑off. The speaker argues that if a company can afford to spend money on purchased leads, it must have time to invest in active prospecting. He highlights proactive tactics such as cold door‑knocking and other outbound outreach, questioning how many doors the audience is actually knocking on each week and urging them to stop waiting for leads to magically appear online.

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