Jorge Fuentes ZapataFounder at Fuentes Zapata LLC

Burnout is not your fault, but it's your chance to speak up...

22 Oct 2026 · 1 min

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In this segment, Jorge Fuentes Zapata frames workplace burnout as a widespread, pandemic‑like condition that stems largely from flawed systems and processes rather than individual failings. He explains his diagnostic method for B2B companies struggling with growth: he starts by interviewing frontline employees to capture their day‑to‑day experiences and compare them with management’s perception. These interviews often uncover a disconnect, revealing a lack of visibility and transparency that points to broken processes as the true root cause of performance issues. By surfacing these systemic gaps, he argues that burnout becomes an opportunity for teams to speak up and drive meaningful change.

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And I would say it's, uh, most of the time, all of those things combined, right? Um, and, and one of the things that I would add on top of that is that not only, you know, stress, confusion for sure, but burnout, right? So, so burnout eventually is becoming, um, you know, a thing like, kind of like a pandemic in the workplace, right? Everybody's burnt out. And a lot of that has to do with the systems and processes that are in place or not in place, right? Across companies, right? So one of the One of the first things that I diagnose when looking at a new, you know, a new B2B company that is having issues with their growth engine, you know, they're just, you know, sales, marketing, customer service, whatever's, you know, kind of like having a bad day, so to speak, or having an issue there. One of the first things that I look at is, you know, how are people— what do people think, right? Like, what are the people that are in the day-to-day actually doing? And where do they see mistakes? Because the management team might be seeing different things, right? Might think that the issue is sales or that the issue is marketing, right? But when you actually look at an interview, you know, the folks that are in the trenches, so to speak, they may have a whole different view of what is actually going on. And then you will notice, you may come to the conclusion that what is actually happening is that there's a lack of visibility, lack of transparency, and somewhere down the line, the system is broken, right? Or the process that they're using as well.