Jorge Fuentes ZapataFounder, Fuentes Zapata LLC · Making CRM, MarTech, and AI work for you.

So tired of the AI slop I see on LinkedIn...

8 Oct 2026 · 1 min

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1:24

In this segment, Jorge Fuentes Zapata explains that AI should serve as a magnifier of human talent rather than a replacement for it. He argues that AI is most valuable in marketing when it is embedded into existing, effective workflows, enhancing processes that already work. Conversely, using AI to reinvent the wheel or to automate entire tasks often yields sub‑par results. Jorge introduces the term “AI slop” to describe the flood of low‑quality, AI‑generated thought‑leadership content proliferating on LinkedIn, which fails to resonate with audiences. He cautions marketers against adopting AI merely for the sake of using it, emphasizing that thoughtful, purpose‑driven integration is essential.

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Absolutely, Marilyn. And I think that within, you know, how people are leveraging AI right now, right, it's kind of like thinking of it as a magnifier of the human talent rather than a replacement tool for that talent, right? So I would say that they are generally useful in marketing whenever they're plugged into a workflow or a process that is already working, right? I think that if and when AI is being used to reinvent the wheel or just simply have it done, have it do everything for you on a specific task, that is when it might not be as useful or as powerful, and the output may not be as great as people think, right? There is this term of AI slop going around a ton because essentially I see it especially on a platform like LinkedIn. People that are just sharing thought leadership or just their essentially blog articles, creatives, etc. All of those are being made with AI and they are not resonating with a lot of people, right? It's very clear that that is AI slop, let's call it, right? And so we don't want to be those types of marketers, right? I think that doing AI for the sake of just being able to do it is not a great choice either.