Jorge Fuentes ZapataFounder, Fuentes Zapata LLC · Making CRM, MarTech, and AI work for you.

You need to go from "affected" to "assisted" by AI....

3 Sept 2026 · 1 min

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In this brief segment, the speaker emphasizes that business growth remains fundamentally an operational activity centered on people. He argues that the fastest‑changing element in businesses is the day‑to‑day human workflow, which has been impacted by AI. However, he stresses that the goal should be to move beyond merely being affected by AI toward having AI actively assist and augment those operational workflows.

As far as business growth in general, since business is still an operational endeavor most of the time for sure, and when we're talking about the operation side of things, I'm talking about the people that have to be involved in business for sure. I would say that the fastest or the thing that has changed the fastest has been the workflow of humans in their day-to-day operations and the how that has been affected. But I would say also assisted by AI for sure, right?