City of Longevity with Professor Lynne Corner & Tameryn Campbell

And our VOICE network is also in several cities, and that's very much about a network of, you know, like-minded people, members of the public, citizens who are so interested in getting involved. We chose cities because 80% of the world's population live in cities. And so it's really a great canvas, if you like, whereby we can almost see as a testbed some of the issues that we need to deal with as part of kind of healthy longevity. In these cities, if you can imagine, for the first time ever, we've got 5 generations queuing together at the airports or the supermarkets and, you know, listening to the same rock bands. We've got the same 5 generations often, you know, increasingly kind of looking to kind of live together and increasingly work together as well. And so we wanted to kind of understand how cities needed to adapt