City of Longevity with Professor Lynne Corner & Tameryn Campbell

really got one clear mission, which is to, you know, change the narrative on, on aging and really help businesses to understand that this is an enormous opportunity. You know, this is a global issue. It's affecting, as Tamarind said, pretty much every region, every country, but it's also affecting every sector, every industry. And for far too long, this narrative has been about disease. It's been about decline, and it's about being about kind of what people can't do as opposed to what they can do.. And, you know, with our partners at the UK National Innovation Centre for Ageing, we are very much a digital organisation, but we're using the best available evidence, the best available data, and matching that with perhaps the most powerful source of evidence at all, which is human experience, to really understand what do we need to change, what do we need to do differently.