Joseph CascianiGeropsychologist, Consultant, Public Speaking, Freelance · Podcast Host of the Living to 100 Club | Clinical Strategies for Senior Residential Settings & Lifestyle Directors | Geropsychologist | Keynote Speaker

He Stopped Trying to Lose Weight and Started Being #TransformationMindset #RealChange

8 Apr 2026 · 1 min

Watch on YouTube

0:53

In this segment of the YouTube video, Joseph Casciani and a guest discuss the concept of a "Transformation Mindset" as a personal hero narrative. They encourage listeners to view themselves as the hero of their own story and adopt a "1%-er" mentality—focusing on small, consistent improvements. The conversation highlights the power of present‑tense affirmations, such as declaring "I am not a smoker," as a tool for reshaping identity. They attribute this technique to Bob Proctor, a noted student of Napoleon Hill’s Think and Grow Rich, noting Proctor’s lifelong habit of reading a page of the book daily from age 26 to 86. The overall message is motivational, urging the audience to step up, adopt empowering language, and commit to incremental, lasting change.

I am going to be the hero of my own story. I'm going to be a 1%-er. And that's what I want to encourage your audiences.
Yeah, yeah.
Step up and be a hero for your own self. You don't have to say that, and you don't have to be cocky or arrogant about it, but that's how your mentality is going to be.
Yeah, you're right. It's, it's a new description of ourselves. So you talked about present tense affirmation. I guess that's like the smoker who says, I'm not a smoker. Yeah, well, that's something I learned from Bob Proctor.
He, who was an expert in Think and Grow Rich. He was a preeminent student of that. He claims to have read a page of that book every day from the time he was 26 until when he died. He was 86.
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