Peter Ross founded Senior Helpers on the belief that seniors deserve more respect. The company's philosophy is to celebrate life daily with clients who may stay for years, not just manage decline toward the end.
I always felt that we don't give our seniors in this country the due respect they deserve. And that really motivated me early on to do things around healthcare, around senior care, to just give them the reference that I think they really deserve. And that one of our core values at Senior Helpers is celebrate life. People tell me all the time, well, you're dealing with people at their end of their life. I said, we could have clients for 20 years and 20 days. You know, only God knows when end of life is. You know, so, you know, I look at that everyone should be able to celebrate their life every single day. So we want to do that with our clients and their families.
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