37:32

In this Living to 100 Club podcast episode, host Joseph Casciani interviews Rocky Batesell, CEO and inventor of SnapSlide, a novel child‑resistant, one‑handed closure for prescription and over‑the‑counter pill bottles. Rocky recounts his personal journey from a brief stint in medical school to inventing a linear‑action cap after witnessing his grandmother struggle with traditional push‑and‑twist caps. He explains the design philosophy: replace torque‑based threads with a simple linear slide that can be opened and closed with a single thumb press, providing an audible “snap” for confirmation while remaining child‑resistant. The conversation outlines three user segments – primary (single‑arm users, amputees, stroke survivors, ~12 million US), secondary (limited dexterity due to arthritis, Parkinson’s, MS, ~60 million US) and tertiary (general consumers seeking convenience). Rocky describes the massive scale of the market (≈4 billion prescription bottles and 10 billion OTC bottles annually) and the environmental benefit of eliminating threads, saving roughly one gram of plastic per bottle. He details the manufacturing hurdles: moving from a one‑cavity prototype mold to high‑volume multi‑cavity injection molding, navigating the pharmacy‑centric supply chain, and securing adoption by wholesalers and retailers. The episode also covers product development for OTC bottles, integration of tamper‑evident seals, and a timeline targeting production ramp‑up by Q1 2025. Rocky shares the company’s advocacy strategy – a Facebook community, a petition on snapslide.com, and calls for consumers to request SnapSlide at pharmacies. The interview closes with reflections on independence, perseverance in the face of industry inertia, and encouragement for listeners to support the innovation.

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