Joseph CascianiGeropsychologist, Consultant, Public Speaking, Freelance · Podcast Host of the Living to 100 Club | Clinical Strategies for Senior Residential Settings & Lifestyle Directors | Geropsychologist | Keynote Speaker

The Breakthrough Single-handed Closure of Pharmaceutical Products with Rocky Batzel

17 Jul 2024 · 1 min

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1:01

In this segment of the SnapSlide product pitch, the presenter outlines the massive scale of the medication bottle market—approximately 4 billion prescription bottles and over 10 billion over‑the‑counter bottles annually. The talk then breaks down the target user demographics into primary, secondary, and tertiary groups. The primary demographic consists of individuals who can use only one arm, such as amputees, stroke survivors with hemiparesis, people with neuromuscular disorders, or brachial plexus injuries, amounting to roughly 12 million people in the United States alone (including those temporarily immobilized in casts). The secondary demographic includes people with both hands but limited dexterity or strength, with arthritis highlighted as the major condition. These groups represent the core market that would benefit most from SnapSlide’s single‑handed bottle‑opening solution.

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4 billion prescription bottles, had over 10 billion OTCs. Okay. When we were breaking, when we were breaking this down, we broke up our demographics into primary, secondary, and tertiary. Who does SnapSlide benefit the most? So the primary demographic are those that only have use of one arm, whether it's an amputee, hemiparesis after a stroke, neuromuscular conditions, Uh, brachial plexus injury, which is the main nerve going off your spinal cord to control your arm. You damage that, you're gonna have limited movement. So if you don't have one arm, there's about 12 million people just in the US alone. Even people that break their arm, they're in a cast. You're in a cast for 2 to 3 weeks. How you getting your meds? So 12 million people in that demographic, that's just in the US alone. And then the secondary demographic are you have both hands, but you have limited dexterity or strength to use them. So arthritis being the big one there.