Joseph CascianiGeropsychologist, Consultant, Public Speaking, Freelance · Podcast Host of the Living to 100 Club | Clinical Strategies for Senior Residential Settings & Lifestyle Directors | Geropsychologist | Keynote Speaker

The Freebird Club: Global Social Community Connecting Travelers and Locals with Peter Mangan

16 Sept 2024 · 1 min

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In this segment, the speaker outlines the conceptual user personas for the Freebird Club, focusing on the "freebird traveler" archetype. While acknowledging three distinct user types, the goal is to blend their characteristics into a single, ideal persona. The freebird traveler is someone who joins the platform with a travel intent—whether they have a specific trip planned or an aspirational destination in mind. The platform enables these members to connect with other users who have experience with, or interest in, the same destination, facilitating the exchange of tips, advice, recommendations, and even the formation of travel buddy relationships.

Chapters

I suppose 3 different types of users. But the reality is, what we're trying to create is a persona of a freebird who ideally would be all 3. And, but I don't, I don't, I don't want to muddy the water. So you're— let's stick with that. Yeah. So if you join Freebird Club with a view to travel, and we call you a freebird traveler in this context, you know, the idea is you'd be— you could have a trip in mind, or you'd aspire to take a trip, you can reach out to other members. In a destination you're interested in visiting, or people possibly who've been there, or even want to go there, and maybe get tips, advice, recommendations, maybe even a travel buddy.