Joseph CascianiGeropsychologist, Consultant, Public Speaking, Freelance · Podcast Host of the Living to 100 Club | Clinical Strategies for Senior Residential Settings & Lifestyle Directors | Geropsychologist | Keynote Speaker

Voice Activation and the Healing Effects of Sound with Courtney McKenna

7 Jun 2024 · 1 min

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0:43

In this segment, Courtney McKenna explains how she blends copywriting with songwriting to tap into the creative side of an artist's work, and how she extends that expertise to help other musicians with marketing. She describes offering services such as crafting copy, songwriting assistance, and strategic Facebook advertising to turn streaming success and growing online followings into tangible ticket sales for tours. Her approach focuses on connecting artists directly with their audience, leveraging ad targeting to translate digital engagement into live‑show revenue.

Chapters

Sometimes part of the strategy that I have with a client is that I'll be doing copywriting and that sort of thing. So that directly ties into songwriting 'cause, you know, it comes from the creative part of your brain. And then also I've most recently been speaking with a few different other artists who need help with their marketing. Like, you know, they've had some success with their streaming numbers and growing their following, but they wanna start planning a tour, for example. So, I'll use my knowledge of how to run Facebook ads to help them really get in touch with their audience so that they can actually translate that following into selling tickets to their shows.