DECODING a prospect LIVE (full sales call)

A coach interviews Song, a clinical data worker earning $60k/year, about leaving her job through an Amazon business. He presents a $5,800 mentorship program with a 6-month profit guarantee, exploring her fears around failure and reframing them as obstacles to overcome.
Chapters
Hey Song.
Good morning.
How are you?
Tired? It's pretty early on a Saturday.
Yeah, I appreciate you being patient. I was just with another client and it was overrunning a little bit. But yeah, whereabouts are you calling from?
East Coast.
Oh, nice, cool. I'm like East Coast but in a different country. I'm based in the UK, so if you struggle to understand me, just let me know, okay?
No worries, I spend a good chunk of time there. We're okay.
Oh yeah? Okay, cool. I'm in a place called Newcastle, so I don't know if you know where that is.
Newcastle, okay. Yeah, my godmother's in Swindon. Oh, cool. Cool.
Are you on East Coast Canada or East Coast US?
US.
US. Okay, cool. But yeah, definitely excited to get into things. I know we're running a bit behind. Are you still like good on time? Like you don't have— Yeah. Okay, cool. And I know you spoke with Michael on the other day.
Tuesday.
Tuesday. Yeah. Okay. Most importantly, I hope he didn't bore you to death.
No. No, cool.
And you've been through the mini mentorship as well, right?
Yes, so I've got about, uh, 10 to 11 modules in, and there's out of 17, I think.
Okay, cool. Has that been helpful in terms of, I guess, understanding the business model a bit more?
And oh yeah, yeah, he's really coherent. Um, I got like 12 pages of just notes, and it's been the first time I've been through a lesson where, um, I didn't have to look things up myself. I guess that's really, really clear. Yeah. Yeah, okay, cool.
Yeah, I mean, I'm sure Mike will probably explain the main purpose of this call, right? Just to kind of get deep into your goals and exactly what it is that you want to accomplish with Amazon and see how we can best help, really. So in your opinion, what is the biggest reason that you want to make more money with Amazon right now?
I want to get out of my current job, really, is what it is. I've got a lot of stability going on in this position. I've been here for roughly 10 years. Um, yeah, I'm in clinical data.
I have no idea what that is. Uh, what is that?
Um, essentially our FDA is not allowed to pass a lot of drugs without testing a minimum of 6 years, especially for like drugs and anything that's considered vaccine related. And they need a bunch of us essentially to make sure that these drug companies as well as the doctors that are running the study are actually following their own rules that they set down.
Okay, so you've been doing it for 10 years, give or take.
Yeah.
Yeah. Okay. So, I mean, what's the reason that you wanted to get out of it? Obviously, you know, it's been 10 years.
It's not competitive rate, like, pay just at all. Like, it's not great. It's great as if I was a 1950s housewife. It's a very comfortable pay.
However, obviously, you're not a 1950s housewife.
No, no, we're in 2026. And It's fine since I'm married. It's— that's all right.
I am married. Congratulations.
Yeah.
When you say that, can I just— sorry, I don't mean to interrupt. When you say it's fine, right?
Is it? You know, you don't really get raises. Does that make sense?
Right.
Okay. Yeah. So I've been around like $60,000 for like 4 years now. It's not great.
Is that $60,000 a year or—
US? Yeah.
Okay.
And that's after taxes, I would say. Hopefully I'm doing some rounding down. Really?
Is that, is that enough? Like, for kind of—
not in this area. We're right next to, um, DC, so everything's expensive, right? Incredibly expensive. Yeah. Yeah.
Because I guess expensive is subjective, right? Because obviously if you're making more money, it's less expensive, isn't it? Um, yeah. And like, how long has this been an issue for? Like, you kind of—
I've jumped around between companies, so I figured maybe, you know, I'm on the wrong side of things. I was I was in data management initially, and then I jumped into— this is like the nursing side. So directly dealing with the patients coming in, consenting, that sort of thing, which I think is more fulfilling for me as a person because I can talk to the, you know, these doctors, nurses, the patients, really let them know what they're signing up for. But it's also more taxing because, you know, you might have a patient for like 6 months and all of a sudden they don't come in one day and the husband calls you and says they died. And it can be really mentally draining. And like, I'm not saying a paycheck fixes everything, but I am saying that I'm more willing to commit and be there if I'm like—
I mean, a paycheck doesn't fix everything. No, but it does solve issues.
It does solve issues.
So it's like, at the minute, can I ask, like, what kind of issues is it facing you with at the moment in terms of—
It's a lot of mental stress. Stress.
Um, mental stress. Could you— I know it's obviously a personal topic, so, um, I do appreciate you being open with me. Um, when you say mental stress, could you like elaborate a little bit just so I have a clearer picture?
Um, I know in this job, at least my position, a lot of our, a lot of our staff is told to divorce your feelings.
So divorce?
Yeah, you want to not feel, um, you don't want to put yourself in really the patient's shoes. You want to give them the ups and downs of what taking this drug means to them. You want to be able to give them a rough— and I do mean rough because a lot of these drugs are investigational— so they could come in wanting— they're looking for a cure, right? That's not what we're selling. And that's— I feel like people don't know that about medical industries that we're We're selling the— we're trying to alleviate symptoms. And mentally, that's just not really— it doesn't sit very well with me being, you know, grew up very Christian, very like, I want to help people. And I think the longer I'm in a more like volatile study. Yeah. Yeah. These are the patients that are coming in and they're very sick. They're not like, you know, oh, I don't feel well. They're like, I'm bedridden. I'm, you know, the cancer is really getting to the point where it's like unmanageable. They need care. They need like hospice care. Care. And it's like, does our— is our drug really the choice? Is that really the best one to go for?
So you're kind of questioning, I guess, is it kind of a case where— I don't want to assume anything, but kind of, is it a case where like, the identity that you have in terms of who you are as a person is not reflected in the job?
There we go.
Shit.
Okay.
Because one thing you said is that you want to help people.
Right? Yeah.
Which I respect, but who's the first person you have to help?
Ideally yourself. If you can help yourself, you get yourself on that, you know, nice little board that Rose's got.
When you say, when you say, when you say if you can help yourself, do you believe that you can help yourself? Because that's the most important thing.
I think I'm barely scraping by, realistically speaking.
Do you mean with, with the job?
With the job. Yeah.
Is that because of— because obviously, as you say, like, the identity that you have is not what is getting portrayed with the job. So it's like it's giving you a paycheck, but it's not giving you anything more than that.
Yeah, I don't feel like I've achieved a lot. I mean, there's been some studies.
Well, I mean, you have, right? It's like you've achieved, you know, in terms of science, right? You're probably a lot cleverer than me, right? Um, but it's like, would it be fair to say that I guess the price that you're paying of the way that you're choosing to make money right now is costing you the ability to show up as who you want to be in your own identity.
Yeah, that's a pretty good—
yeah, okay. And I appreciate you, like, you know, admitting to it because so many people, they try to avoid the truth. Right. So for you, though, over the past 10 years, I guess sacrificing your identity.
Yeah, right.
I'm not trying to rub salt in the wounds here, but no, it's okay. What, what do you feel that has actually costed you?
Elaborate.
So in terms of over the past 10 years, you know, showing up as not the person that you know deep down that you are, right? What has that cost you in terms of your life, how you feel, what, you know, effects it's had on you over the past, say, 10 years? Because you said you've been doing it for 10 years, right?
Yeah. Luckily, husband's the one bringing in the big bucks, so I don't have to— you know, it's not about the money, really. Like, if I lost my job, you know, mortgage is still covered. We've— we're okay. Um, but yeah, as we're going back to the science thing, oftentimes we'll spend years just on this study thinking that it's doing okay, but realistically we're such a tiny little gear in the entire project that, um, by the time like biostatisticians go in and they take a deep look at the data, they might say that, you know, the last 5 years this drug isn't working. All those patients are okay, but they're mostly trending downward at the end of the day.
Like, it's not letting them down.
Yeah, you feel a lot of the letdown, and sometimes you close studies and all that work doesn't mean anything. Just that the drug never hits market, never passes. And then you really wonder if it was the best option for—
when you say it, when you say, you know, I'm guessing you're referring to yourself, right? Like, when you say you. Yeah, because like one thing that's interesting is like you said at the start, like it's— you said at the start like it's stable.
If I heard that— stable because more or less, um, this does not sound stable.
This does not sound stable.
It's not here. Yeah, they haven't laid off in 40 years.
But it's like, realistically, can I, can I, can I say something that might, might be tough, but I'm somebody that'll tell you what you need to hear, not what you want to hear, okay? Just to prepare you for that. They have laid you off, not physically but mentally, because you were showing up as a person that you don't want to be for 10 years, right? And it's like, I know you're saying that obviously your husband's taking on— obviously, you know, it's fair play to your husband, right, bringing in the big bucks. But it's like, it's like you're burdening the emotional, he's burdened in the financial, right? And it's like, do you want— do you want that, or do you actually want to be like in harmony in terms of both emotionally and financially providing the way that you want to as a relationship, right? Because it's like— and when I— like, can I ask, like, how come— and I understand it's tough, but how come we've let it get to this point? Because at the end of the day, it has been 10 years. And I'm not saying this to be a dick, right? Because I am British. I'm British. Sometimes I sound like one. Okay.
I prefer it that way. I really do. Yeah. These are tough questions. No, I'm glad you're coming out with the heavy hitters because I think that's best for any sort of business relationship. Realistically, when you grow up with Asian parents, there's this deep-seated fear of failure.
And okay.
Both of my parents are blue collar. I'm the first person that's graduated and been—
Good for you.
You know, any sort of successful, in quotes, and stability. And there's really times I wonder, like, if I'd just gone and, you know, become a tailor, become a seamstress, you know, as my mom does, then maybe I'd face different issues because realistically. I mean, if you've got a parent that is in trade, oftentimes your brain is sort of wired that way. Yeah, I'll say like, you know, they were in factory work.
But, um, yeah, you know what you did there? You said different issues. So you still kept it negative, right?
I think, yeah, I think ultimately, both types of jobs, there's some amount of sacrifices going Oh yeah, for sure.
But, but there's also another type where you can do what you want to do and not what your parents want you to do and not what society wants you to do. You can do what you want to do. So what do you think has held you back from doing that? Because I know you mentioned fear of failure. Do you think it's that?
Um, fear of failure, definitely. Um, and I've done— I've definitely done some of my own small businesses. Okay, realistically, like, I don't know if you can see this.
Um, oh, is that bracelet?
It's, um, it's attached to your phone, so if you need to like go—
oh yeah, yeah, I've seen them, I've seen them.
Yeah, I made a bunch of those and I was selling them online, and for a while I was doing okay, but realistically I couldn't keep up with the bond because I'm still working a day job. And like, that's the issue. I don't have no idea to get a factory in Asia to do that.
That's the issue right there. Right? Because it's like your job is tearing you down.
Yeah.
And it's like, and you're saying that you want to help people, but you're still not helping yourself because you're, you're prioritizing everything apart from what you want. It's kind of like, you know, when you go on an airplane, right? It's like, um, the first thing they tell you to do with the oxygen mask is make sure you put your own on before anyone else's.
Yeah.
What you're doing is you're putting on everyone else's whilst you have to put your own on. Because you're prioritizing something that is not what you want over a future that, you know, potentially do want, right? Yeah. So, and the reason that you're doing that is because it's like, also, if you knew 100% that the, uh, the phone, you know, with the bracelet would, you know, take off and make you millions, right, I'd imagine you'd probably prioritize that. So is it more so that, like, I guess that fear of failure that's been conditioned in you kind of kicking into place.
And there's definitely that. And of course, actually knowing, um, how to even get resources across the ocean, making sure the QC is good— that's usually an issue, at least, uh, with a few friends I do have that are able to do overseas business. They're not able to guarantee the quality is good, um, because they're not, you know, they're not physically at the factory to supervise it themselves. So there's definitely some struggles there.
Yeah, there is, there is external struggles, 100%. With starting a business, right? There is with Amazon as well, just so you're aware. Like, there's going to be hiccups, right? But it's like, it all comes from like intern, right? And what we tell ourselves on a daily basis, right? So it's like, because when it comes to that fear of failure, we've got two options. We can either overcome failure or allow failure to overcome us, right? And would it be fair to say that for the past 10 years we have allowed failure to overcome us.
Yes, definitely.
You're trying to get the right angle.
Yeah, I've got a really haphazard setup right now.
Okay, cool. Yeah, yeah, it's fair to say that that has, you know, stopped us over the past 10 years. But it's like, what happens if we continue? Because it's like, I guess, you know, this story that you're telling yourself of like you want more, but obviously there's a job and all that sort of stuff and everything like that, right? Whilst you're still not feeling like the person that you want to be, right? Like, you showing up that way, is that a true reflection of who you want to be?
Yeah.
Because what happens if we continue to just allow that, you know, that, that thought process that's been conditioned in you since you were a child, which, you know, I've got a lot of Asian friends, like, I get it, right? But like, do you— like, how much— like, what happens if we allow that to just continue holding us back?
Probably end up like my mom.
Okay, and I'm sure your mother's a lovely woman, right?
But yeah, she's not very, uh, happy.
She's what, sorry?
Not very happy.
I'm sure she's not.
Yeah.
Okay, what makes you What makes you say that?
She— I mean, all she has for now is a job. She put everything into the job and eventually left my dad because— and I don't even know if— well, he said it before that he's not getting the time that he likes, um, but she's not giving him any, and she put all the energy into the job because she doesn't want to, um, she grew up really, really broke and really poor. Yeah, so she doesn't want to ever lose a job and not have that stability. I think sort of that little bit rubbed off on me, and that even if it's not a great job, I'm willing to sort of deal with it because otherwise the alternative seems mentally was.
Yeah, but it's like, if you were to— as you said there, it's like you could become like your mother, right?
Yeah.
I'm not saying this is going to happen, by the way, right?
Yeah, yeah.
No, but it's like her and your dad's relationship ended. So it's like, when you look at your own relationship, like, what could that lead to?
Luckily for us, we've got way more healthy and communicative relationship going on. But, um, yeah, I can definitely see even when he's on like a really busy day, uh, he, you know, he doesn't have time for me. So I try to build in a little bit of time, make sure we get lunch every day, because as long as I'm remote working, I try to build in a little bit of time for both, both of us. But, um, uh, I think he's just sort of the same way as my mom. He's really afraid of losing a job. Yeah, in the few instances where he has lost a job, I just, um, you know, cut back on a lot of things, made sure that bills are covered first. But, um, it did mean, yeah, like a one meal a day kind of thing, um, which is fine for you if you're like a girl, right? Yeah, it's okay. I don't mind losing a few inches around the waist.
But, um, like, Song, you don't need to wear a mask with me, okay? You don't need to wear a mask, like I know that that's not fine.
It's never fine, is it? No.
And I, I know that, right? Please don't feel like you need to lie— like, not lie, but like say something that isn't true, because I'm genuinely just here to best help you, okay?
I mean, these, these things already happened. Yeah. And like COVID, I was the only one working, so it's not easy.
I know. So it's like, when it comes to that, is he— I guess in terms of pursuing this business model, is he even supportive of that?
Yeah, yeah, he's very supportive of that.
Okay, that's good, that's good. Because I know if it's— if he's anything like you're saying your mother, it's probably quite hard to be supportive of something like this. So he obviously believes in you, right? Yeah. Because it's like, yeah, if that was to kind of continue, as you said, it's like you could become like that. And it's like, are you willing to also, like, if you— if it was to lead to that for yourself in terms of you becoming like your mother, who, as I say, I'm sure she's a lovely woman, I mean, she's your mother, right? But like, who would you be letting down by doing that?
Myself, definitely.
Do you deserve that? No. So are you— because I don't think you deserve that either, right? So like, are you willing to settle for that?
No, I don't want it.
No, because it's like, the reality is, it's like, I know that we can help you, right? So let's actually work towards it, right? In order for you to get to a position where you can leave your job, right? Where you can feel like you're actually you? Do you know what I mean? And not just a, you know, a version of you, right? Like, so you can actually be yourself once and for all. Like, how much do we actually need to make to get to that position? If I could do Careful, don't say if, because do you know what that is? Do you know what it is when you're saying if I can do, um, conditioning? Yeah, it's that conditioning that you've had since you're a child.
Yeah.
So let's have some— because like, let's have some certainty about yourself, which you do have inside of you. Like, you know, you know that you can do this, right? Okay. How much do you actually want to make?
$10K a month across 3 months, and I can probably go, go at it full time.
Okay, so if you were to do like $10K a month consistently, like $10K, $10K, $10K. Okay, so the goal for you would be $10K per month, which obviously is a good starting point, right? So when we look at that version of you, you know, whether it's 6 months, whether it's 12 months, right, doesn't really matter. The most important thing is we're actually on the way there, right? That version of you that's let go of these— this fear of failure, right? You know, you're now in a position making $10K a month where you're able to— you know, you and your husband are really able to spend that time together, right? And to make sure that you're not going to become a replication of what you've seen as a child, right? To know that you've accomplished that, what will that moment be worth to you?
Um, elaborate.
Like, in terms of when you get to that position, like, what will that actually mean to you? Like, knowing that you've actually went out there and done that? It might be me accent. I don't know if you fully understand the question.
I'm just not sure how to answer that.
Like, well, when you get to that position, like, what does life look like when you're in the position making, you know, 10K per month, showing up as the person that you want to be, right? And not the person that society or family wants you to be. Right?
Okay.
And you're able to do what you want with life, right? So, and actually know that you became the best possible version of yourself that you can be, that version of you that's been hidden away by fear for so long.
Yeah.
Like, what— like, I know it sounds cheesy, but like, how will that feel for you?
Just very freeing. Uh-huh. Yeah. Um, I think the fifth not being able to cover the house and everything else should go away. That's ideally, you know, the big, the big axe that's hanging over my head.
Yeah. What do you— what does that version of you, you know, in that position, what does that version of you do differently to kind of where you're at today? How do they look at life differently?
Um, I get more time back. I could use that elsewhere. And I think a lot of us want to make a difference. I want to do charity work. I don't— I wouldn't mind taking like a month to do charity work if I didn't have to worry about mortgage hanging over my head.
Yeah, for sure.
Yeah, I'd like to— I'd like to give back a lot to the community and even, you know, travel out there, do missionary work and not worry about coming home and there not being a house there.
Yeah, because you sound like a very given person. Like you sound like a very caring person. Um, in fact, you don't sound— I can see it like so clearly. But it's like you've got to give to yourself first, because it's like, really, when was, when was the last time you did that? When was the last time you gave to yourself? But now, yeah, because it's like you, like, you deserve it, do you know what I mean? Like, you deserve to have the life that you want to have.
Right?
Don't let anybody tell you otherwise, because I've been there myself, right? That's why I'm getting emotional myself, because I can understand it, right? Because it's like, when we look at the version of you in that position, does she— we'll call her Song 2.0, right? Does she allow fear to control her? No. So what do we actually need to let go of, like, today, in the now, to actually achieve what we've set out to do?
Let go.
There's no right or wrong answer.
Okay.
Um, what do we need to let go of internally to actually, you know, ultimately become the version of yourself that you know that you can be?
Let go of— now that feel of that fear of failure, yeah, it's pretty concrete. So if I could just— I do like what Jeff says about being consistent, like as long as you're consistent you will get results. So just—
that fear can do dangerous things, right? Yeah. Like, because what I've realized from people that have been in the program, the most successful people, it's not that they got rid of the fear, but they understood what to do with it. Because it's like, the thing is, like, you know, when it comes to making a change, right, whether it's, you know, uh, starting a new business or getting a new house or moving country, whatever it is right? There's always, there's always a level of resistance. Okay, now what typically happens in that moment is you have an angel and you have a devil, right? Now what the devil likes to do is it likes to tell us reasons to not do it, reasons to delay making the decisions, reasons to, you know, do more research, whatever, right? Why do you think the devil tells us that though?
Keep us in that position of fear because it's more comfortable.
It's more comfortable to not make a decision.
That's true.
But as we know, what's comfortable in the moment does not always serve the future version of us.
Yeah.
So it's like, like, when you've went to go, like, actually do something for yourself and take it seriously, like, in the past What has the devil whispered in your ear that's actually stopped you from moving forward?
Um, you have time.
It's a big one because he's told you that. And look at how much time we've already wasted not being where we want to be, right? Because it's easier to tell yourself that you've got time, right? The graveyard's full of people that thought they had time. Yeah, the angel tells us reasons to actually act and reasons to do it and reasons to actually get uncomfortable because it knows that it's going to serve the future version of us. So like, this time around, are you willing to listen to the angel, knowing obviously how powerful that devil has been up until this point? Yeah. Are you sure? You don't have to just because I'm asking you to. Like, are you sure? Yeah, cool. Because what I can do for you, which I believe Michael might have mentioned in the, um, initial call, is we've got good news and bad news. Which one do you want first?
Lead with the bad.
Yeah, cool. Let's get it out of the way. The bad news is the mini mentorship, right, for you to actually overcome these fears, overcome these doubts, and actually get to that $10K a month mark is not the best option for you, right? Because it's really just videos, right, where, you know, you do it yourself, you don't have any accountability or anything like that, right? Which I believe Michael would have mentioned, which is the good news, is that we do actually offer like an actual mentorship, right? Yeah, in terms of step by step and actually holding your hand during the entire process. And whenever you hear that devil coming around, I'm gonna come through so I can drop kick it in the face for you. Right. I actually used to do computer. I'm like really good. But so if you'd like, what I can do for you is I can explain how that actually works and then we can talk through next steps. How does that sound?
Okay.
That's— you want to do that? You don't have to. Yeah. Yeah. Before I do, do you mind if I just go quickly grab some water? Is that okay? Perfect. I've got one. Okay. Yeah, I know, I'm so thirsty today. Yeah, how they, um, I had a steak for me dinner and I put way too much salt on it. Um, but you never thought you'd hear a British person saying he over-seasoned food. Um, but, but yeah, so I don't look like food over there. Yeah, do you have like a pen and paper or something you can take notes on? Yeah, cool, cool. How are you feeling overall though? You feeling excited, ready to make a change?
I think I'm in the boat of I have to make a change.
Yeah, it's a good— it's a good boat to be in, right? Because it's like you're lucky in a sense, because it's like— I don't know if you've ever seen it, but there's this guy called Steve-O, you know, from Jackass.
Yeah.
And he was obviously a really bad alcoholic, and he said he was lucky because he, like, he had to do it. He had to stop being an alcoholic. The worst ones are the people that are, you know, in the middle who don't even see themselves as one. It's kind of like, for you, it's like you're at that position now where it's like, it's kind of like rock bottom, right? But all that means is the only place, the only way to go is up, right? Yeah, because comfortability is the worst place you can be as a person, right? Um, but yeah, in terms of the mentorship, just to set the tone clear up front, this is not like a course created by some 18-year-old in his parents' basement who claims that he made $20K in a month but made like $15, right? This is a direct mentorship created by Jeffrey who's been where you are, do you know what I mean? Like, I don't know if you can tell, Jeffrey's Asian as well, right?
Yeah.
Um, and he comes from a very traditional, you know, Chinese upbringing. right? Um, you know, go to school, get a good job, work, work, work, work, work, retire, die, right? Like, yeah, but like, he was in there and he's in his job, he's like, you know what, this cannot be all life is. Like, surely I was not put on this earth just for a paycheck, right? So he ended up taking the, taking the jump, right? And then released his coaching program 3 years later after he'd already made millions on Amazon. Designed to help people in similar situations replicate the same. And the reason that we do it through Amazon is, you know, if you can't beat them, join them, right? So you're never going to compete with Amazon, right? And it's like everybody buys on Amazon, everybody uses it. The customers are already there, the ads and the marketing is already taken care of. So why not utilize it to the best of your ability? Think of it like an online 7-Eleven where you sell everyday products, products people need to buy, products that people want to buy frequently, okay? And products that people don't really refund, right? Like, you don't refund Tide Pods, you know what I mean? And it's a very unsaturated market because Amazon is doing $3 billion a day in sales, which means if you just make like half of a half of a half of a percent of that, that's still a lot of money, right? In terms of how we actually do it, okay, the mentorship is broken into 3 main phases. The total investment required as well for the mentorship, just to get out of the way, to help get you to that, say, $10K+ per month mark so that you can leave your job and become the person you know you want to be, total investment is, uh, $5,800. But don't get too hung up on that because there's a couple of ways we can like go about it. Okay. But if you want to write this down, phase 1 is the like the initial setup, right? And getting the foundation set. Okay. So for you, do you currently— do you currently have like a seller account or not? It's fine. No, no.
Cool.
So the first phase is because if you want to get to $10K per month, right? We need to actually build a store that can make that much in profit, right? And we need to have all the foundations in terms of distribution, everything. Because as you said, with the, with the phone thing, you're facing issues getting it overseas and, you know, all that sort of stuff, right? So making sure that that doesn't happen, right? So this is where we'll show you like how to set up the account, you know, how to like set up the business and all the back end side of things and the softwares, how to utilize the softwares, but also how to find winning products right, like how to actually source them and everything, um, how to find distributors, how to build that relationship with the distributors, right, and essentially how to like get, um, ungated, right, as well, which is a big thing, right, and how to not get gated again in the future so you can like streamline, uh, sell on Amazon as opposed to, you know, one good day, one bad day, all that sort of stuff, right, like have it consistent. Okay. And then what we also do is we'll actually tell you what products to start the business with. Now, those products are probably not going to get you to $10K a month, right? But they'll be able to generate you a foundation, whether it's $1,000, $2,000, $3,000, whatever. Right. Which in the grand scheme of things is probably still going to be beneficial, right? In terms of helping you and the family and all that sort of stuff. But what it does is now you've actually got a foundation, so you've actually got something that you can build and scale on. Okay, um, so that's phase 1. Do you feel like that will be helpful?
Yeah.
Yeah. And then phase 2 is scaling and systemizing. So now that we've got a little bit of money coming in, as we know, the goal initially is $10K, right? So to get to there, we're gonna have to scale the business, right? And we're gonna have to systemize things.
right?
Um, so that you're not working endlessly on this as well, right? Because we want freedom, not another job, right? And keeping it super, super simple, because my dad used to always say something to me which was, complexity fails, simplicity scales, right? Yeah. So there's going to be points where you're going to need help, right? And you're going to need support, right? And you're going to need a bit of guidance. This is why you get 6 months of coaching directly from Jeffrey and the rest of the team. So whenever you need help, whenever you need support, whenever you can, you know, hear that voice in the back of your head, right, coming like starting to get louder and louder and you need our help to kick it in the face, like you've got that direct for 6 months. Okay, that's exactly what we did for— I don't know if you've seen the video with, um, with Dana. Did you see that by any chance?
Yeah, the mom. Yeah.
And so she's seen incredible results. I mean, do you have kids yet, by any chance? So—
No, no, no. Okay. Not in this economy.
Well, yeah, exactly. I mean, is that a future goal? Maybe. I don't know. I don't know.
We'll see. I don't know.
Something to think about. But yeah, obviously with Dana, though, right? It was like, you know, she had a good job on paper. It was a government, like, federal job or something. She wasn't spending enough time with the family, right? Ultimately, right, um, she ended up taking the jump and she basically tripled what she was making in a day job. She was doing consistently $15,000 to $20,000 a month now in profit, right? Now, the reason she was able to do this was, yes, she had our support, right? But also she took responsibility, right? She didn't ask anyone for permission to do it. Because it was something that she wanted to do for her, right? Um, she didn't delay making the decision. And ultimately, like, she wasn't certain as well, right? Like, she had a bit of fear, but she was willing to overcome it, right? Because another thing my dad always used to say to me— my dad was the king of one-liners, right? Um, he used to always say, would you prefer to certainly live a life that you are not happy with, or uncertainly live a life that you can be happy with? And it is— my dad was like that. He was like that. And I mean, that's what I did. That's what ended up pushing me to start this business, because, um, yeah, he was my biggest supporter when I was a child. Um, but yeah, do you see how that's valuable though in terms of phase 2? Yeah. And ultimately as well, are you willing to push through that as well? Yeah, yeah. Say it. Say yes. I dare you.
Yes.
Yeah, it's hard, isn't it? It's hard, but we've got to do it, right? And then phase 3 is like automating the business, right? And setting up for the future, right? Because whatever you want to do, obviously we're not just here to get rich quick, right? We're here to build something that lasts, where when you become this version of you you can recoup those— like, those 10 years you've lost, you can recoup that by being the person that you want to be deep down for the rest of your life, right? So this is where we'll teach you how to automate the business and how to, like, take that step back, right? So you can have the money coming in without having to be actively involved with it, right? So that, you know, you can go away and you can do your charity work. You can do your missionary work, right? You can actually help people because now you've helped yourself. And so you can actually go out there and help people without worrying about the mortgage because the business is still printing. Okay, obviously it's not completely passive, there's no such thing. No, but it's about as close as we can get. Okay, how does that part sound?
Makes sense. Yeah.
In terms of the deliverables, step-by-step roadmap, right, teaching the entire process. Our onboarding specialist to specifically help you with setting up the business. Uh, 6 months coaching by Jeffrey and the rest of the team. Additional group coaching twice a week as well. It's all recorded, so you can always just watch it back. Um, private community of people that have successfully built and scaled their Amazon business. Uh, the 3 winning products to provide that safety net.
Right?
And then a pretty standard 6-month guarantee, which is if you do what we say and you don't see profit, you get a refund, right? But you can go to the gym for 6 months and not get a six-pack. Who's at fault there? Is it the person or is it the gym?
It's usually the person.
Yeah, because it's like the average our students are making after 4 months is £7,500 per month in profit. Which is already more than you make in a new day job, right? So who knows, you might be able to leave it in 4 months. Can't promise that, but you might be able to. Because the thing is, this is not a lottery ticket, right? This is leverage, and leverage only works when you do, which means you can still fail, okay? Would you like me to tell you why and how people do fail? Okay, it's because they ghost, they vanish, they allow fear to freeze them up, they chase dopamine disguised as shortcuts, they hold back when the entire system is designed to pull them forward, right? They disappear from calls, they stop asking for help, they trick themselves into isolation, right? But the thing is, they're not— it's not because they're bad people. It's because their old identity of who they were is still running the show, and it's still who they are. So for you, are you willing to— I know this is tough, it's kind of supposed to be— are you willing to let go of the past 10 years?
I think with the right support, it should be a lot easier.
Yeah, but also it's like, are you willing to do it?
Yeah.
And is there anything else that can possibly get in the way for you?
Um, do you guys take payment plans?
Don't worry, we can figure that out. We can figure out the investment, right?
Don't worry.
But besides from the investment, is there anything else that can get in the way for you?
No, no.
What if I'm pretty determined? What if, what if, what if fear comes back? What if fear starts talking again?
The good thing is, outside of my job, I have separate hobbies that require a lot of stepping outside of the box. And, um, as long as I set my mind on something, I can get it done. And with the right resources, which is what it sounds like you guys have provided, um, the fear goes away exponentially. Just, it just goes from really high above my head to like, it sinks as I, especially as I see progress. Yeah, progress is really, really important. Yeah.
And then, cool. Any, besides from the investment, is there any questions?
Uh, I did see before the course started, there was an AI management system or something, right? What is that? Yeah, what is that about?
We essentially teach you how to utilize AI to like manage inventory and stuff like that.
Okay. Yeah. So something— it's like a software or—
Yeah, yeah, yeah. It's like how to utilize AI within your Amazon store. There's like different ways you can utilize it. Um, but yeah, I mean, before we go any further, I mean, most important thing is, do you genuinely feel like this can help you get to the IT team? Because that's, that's the important thing.
Yeah. Yeah.
Why do you feel like it can?
Because the support is there. I oftentimes, I think people fail because they, you know, maybe they go through just the mini mentorship and they're like, okay, I have a clear path forward. But then, you know, 3 or 4 months in, seeing maybe like stagnant numbers. And there's no one to reach out to, there's no one to, you know, ask assistance for, especially since it's like you said, there's gonna be hiccups. And the more people who've been there before, the more confident that if I voice the question out loud, someone's going to be like, oh, I did that before. Let me, let me walk you through that one. And, um, having the live support is much better than what I've been through by myself.
Yeah, it's like learning to drive, isn't it? It's like you can either hire a driving instructor or you can just get behind the wheel and, and hope for the best. Um, but yeah, so in terms of the investment, how would, how would you like to proceed?
So we cut up all, all of our credit cards before we got married. We paid off all debt. We have zero debt. And like, the only thing I think we owe is, um, like obviously the house and IRS, because, um, a few years ago we worked for a Canadian company and they never sent the, um, W-2 forms and, uh, tax. So paying a little bit of that off, and it's been, it's been a very annoying sort of experience, like $500 a month here and there. Every month on like the 5th. So takes a chunk out.
Ultimately, it's like when we, when we do this and get to that like $10K a month, it's going to be less annoying, right? Yeah.
Oh yeah.
Let me just clarify. So you don't have like a credit card or anything like that?
No, no, that's, that's really the struggle here is that if I do decide to pay this off, it would be over time. Obviously, if the business does well, you have that. Get that probably upfront.
If you decide to do it, if you decide to do it, you're gonna have to stop me from using the if word. I know, I know, it's— but it's true. It's like what we say is what we believe, right? Because do you know what you're doing when you say like, if I decide to move forwards? You're allowing that, like, that voice, you know, kind of what you said was conditioned from your mother, you're allowing her to come back into it and be like, oh, Maybe wait, maybe don't do it yet, maybe continue with what you've been doing, which we know where that leads to, right?
Yeah.
So yeah, um, that's why I like challenge a lot through the call, because I genuinely want to see you get results. Okay, so if we— is it more— so is it a case where like in terms of the 5,800 that you have the 5,800, maybe there is a bit of uncertainty? Is it a case where you've got like some of it and we just need to figure out the logistics? I have some of it.
There's— yeah, when I say we're living paycheck to paycheck, it's pretty close. Yeah, unfortunately, at the time, it's— we bought a house during COVID and the interest is like 7-8%.
Um, but I guess ultimately that's why we're here as well.
Exactly. So it's, it's hard to pull that money out immediately, but it's a lack of desire.
Yeah, no, for sure. So in terms of that, what do you have set aside? That you could put forward today without you, you know, living out on the streets?
Um, see if I can access—
Yeah, just let me know.
Let's see if mortgage went through already. Probably should have taken the call on a, um, laptop, but I didn't think of it. His husband's still in bed and he likes to sleep in on weekends.
No, it's fine.
Yeah, I don't want to bring a phone too close. You have to stare at my ugly mug all day. The mortgage.
Because what we do have— you did— did you say that you don't have debt anymore?
Other than the house and IRS? Yeah. Okay.
Because we do offer, you know, like Klarna. Yeah, we do offer Klarna. Um, their approval rate isn't very good, but if you don't have debt, they should approve you.
Uh, as long as they don't count the IRS and the, um, I mean, mortgage is like, you know, mortgage.
Yeah, that's a normal one.
Um, oh yeah, I can't dodge that one. We don't have like car debts or, um, uh, student loans or anything like that.
So no, yeah, for sure. Let me just, uh Just give me 2 seconds. But yeah, would you like to try that? Would you like to try Klarna and see if it works?
How many months is it over?
There's different options. Obviously, the longer it goes on, it does add a little bit of interest if it goes on for a really long time. But you can do it over a shorter amount. I'm just trying to get logged in.
I think I could comfortably produce about 500 today.
Yeah, let me just see. Give me 2 seconds here, sorry. I'm just getting logged into me Klarna thing just to make sure that it's working okay. Oh, why is that not— me, 2 seconds.
Take— get off, come on. You know why we don't have kids? We have cats.
You what?
You know why we don't have kids? We have cats.
Yeah, cats. I'm, I'm, I've got a dog myself.
If I had the land for that, I'd consider it.
Why is it saying my email is already taken? I know it's taken. That's why I'm trying to log in. Logo.
What?
Okay, logo. I don't know why it's not letting me log in. Oh, there we go. I'm in. So we can try Klarna. As I say, they might not approve. But if not, don't worry, we can, we can figure something out.
Okay, I'm pretty good about paying bills on time, but yeah, it's just—
Oh no, don't worry, it's, it's, it's— I'm not doubting you, I'm not doubting you. It's not like that. If Klarna doesn't work, we do have another, another option, so don't worry. So if I send you this, um, then what you can do is— let me just end the recording just because obviously if we're going through payment, we don't want to record it.







