Fighting the Stigma Against Male Enhancement

So is there a big trend in men seeking these procedures? Is there big waves?

It's certainly, for lack of a better term, growing. It's really just an awareness problem. Over the last couple years, I've seen more articles on it, both positive and negative. Recently on the On Stephen Colbert show, he mentioned it in one of his comedy segments. So there is growing awareness. But when I go to a function and talk to people, wedding or conference, depending on the subject matter, and we mention what we do, nobody's heard of it. So I know that the vast majority of people don't know it's a thing. So you're overcoming the same stigma of people think it's gimmicky or not realizing that you can do something to treat that area that's not surgery and not a gimmick like a supplement.