Open Wardrobe : Wardrobe Management Software with Julia Dietmar Ep 166

Open Wardrobe was kind of born from this idea of transparency, being able to understand you as an individual, what you have, why you have it, why you wear what you have, or why you don't wear what you have, and all kinds of insights around your own closet so that you can use what you already own better. And if you choose to buy new, or secondhand, new to you, right? If you choose to bring something new into your wardrobe, you do it more mindfully with a lot of knowledge and understanding of why you're doing what you're doing.

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Grounded in Maine Podcast is an open conversation about how we show up for the world. I started this podcast out of a desire to learn new ways to be sustainable because the word sustainability is big. It can be overwhelming. And I just wanted to learn, you know, different ways to try to be part of the solution and not feel like it's too late. So I'm talking to people who are doing different things and learning so much. I hope you are too. Hi there. Thank you so much for listening to Grounded in Maine today. My name is Amy Bolduc and my guest today is Julia Dietmar. Julia, approached me with this company that she's been working on called Open Wardrobe. And we're talking fashion again, which is so fun. It's— it, it always makes me laugh a little bit because I, I'm like the least fashionable person I know, but it, it is fascinating to me. It really is. And so Julia, thank you so much for being here. I'm really excited to, to learn about Open Wardrobe.

Thank you, Amy, for having me. Um, yes, sure. Open Wardrobe is, um, I'm calling it platform for mindful dressing. And whatever mindful dressing means to you. And what we have is a set of tools and services that help you with the daily chore of getting dressed and help you being a lot more mindful around what you bring into your wardrobe. If you choose to buy new, we're helping you to buy it in such a way that you less likely to return it, and less likely to just maybe wear it once and stash it in your wardrobe and never wear it again. So it starts with— you can choose to start with digitizing your wardrobe, which is probably the most common way how people start using the app. And then there are a bunch of tools and education around helping you understand what suits you, what silhouettes, what colors, even which brands. Suit your personality. We also have services. For example, if you have something that you love and it needs an alteration, like you lost weight, you gained weight, and you need to alter it, or you need to repair it, it's like a lovely sweatshirt or, you know, a cardigan.

My sweatshirt has a hole in it, help me.

There you go. We can help. There is a service that you can order pretty easily.

Oh, that's very cool. So you would like send it in and someone would repair it and then send it back?

Is that— Yeah, exactly. We partner with a sewing studio in Nevada. Shipping is free both ways and end-to-end takes about a week.

Really? Yeah. Oh, that's incredible. And is that— now I need to know more. Is that only— that's for your clothes?

It's for your clothes. Yeah, exactly. So the clothes, whatever you have in your wardrobe and your digital wardrobe, if you don't have anything digital wardrobe, You can just put a picture in and then you say, I need it serviced. And then you select a set of services. If you do not see— and we list the most common things. I need to hem it, or I need to take the waist in, or silhouette slim down, or the waist, whatever that is. If— same thing for repairs. I need buttons replaced. I need zippers replaced. I need holes repaired. If you don't see what you need done, we have a custom option and you can just describe what you need done and then the seamstress will call you and then we'll talk to you and discuss what you need to be done. And it's pretty cool. I have done so many repairs since we launched the service. I have completely refurbished my favorite cardigan. I had a cardigan that I absolutely loved and wore probably, I don't know, hundreds of times and it was still in pretty good condition except for the panels on the sleeves. They started peeling and some, they were torn. They completely replaced the whole panel. It looks like new again. I'm probably going to get another several hundred wears from it.

Oh my gosh, that's so funny. When you said cardigan, my first thought was when I, I tend to, in long sleeve weather, I will like wear out the, the, what do you, cuff, the cuff of my sleeves. It'll get all ratty. Um, I just don't wear long sleeves that often. Is that, is that the panel that you were talking about or like the elbow?

It was, it was more like a, it was a fashion kind of a embellishment kind of thing for the cardigan. It had panels on the sleeves, completely separate fabric than the rest of the cardigan. And that fabric was completely torn and got not cute at all. So yeah.

And so this is, it's not even necessarily, it's not just for the clothing that you sell. The service?

Oh, we don't sell clothing. Oh, we don't sell clothing. This is everything that we have is, uh, to make you, um, manage your closet, your clothes better. So whatever you own, if you want to buy, we help you buy, but we do not sell anything. So the way we help you buy is we have a Chrome browser extension that you install. And then when you shop on any site, Gap, Nordstrom, Macy's, whatever is your store, you can access your digital wardrobe and our AI that can advise you from any shop, any e-commerce store. So that makes you shop a little bit more mindfully because, for example, you can ask our AI, show me how I can wear this cardigan that I'm considering with the clothes that I already have, and it'll start spitting out different types of outfits with that cardigan that you're looking at and the clothes that you have in your digital wardrobe. And then you can visualize, okay, I can wear it this way, that way, should I buy it? And then make— and it makes you make a little bit more conscious decision. Okay, I'm going to bring it into my wardrobe, because I can wear it so many times.

Right. Not like this will literally not go with anything except for this one top or this one pair of pants or something like that. Like, yeah, the sense in that, if you're only gonna— okay. All right. For some reason I had it in my head that it was like a, like a shopping thing, like almost like a made-to-order clothing. I just totally misunderstood. Okay. I'm glad that I asked you, um, to explain that.

No problem.

Can you also, because I am so dense when it comes to fashion, but you said digitize your wardrobe. What does that mean exactly? So like taking pictures of everything?

In the simplest terms, yes. Basically take a picture of whatever you have. We also give it, give you very easy tools to, for example, everybody has a pair of blue jeans probably, or a white t-shirt. So you can upload them from a common catalog and then you don't have to take a picture of that. You can also add, if you're, let's say you're shopping on Gap and you bought a t-shirt, immediately you can say, add it to my wardrobe, just one button click, and it'll drop it into your Open Wardrobe app so that you don't have to take a picture of it when it gets there. So yeah, so we're making it pretty easy, but interestingly enough, 93% of many million pictures that have been uploaded on our platform are people taking pictures of their actual clothes.

Wow, that's super fun. I mean, I, it's, it, it does sound really fun actually. Like, you know, how many, how many ways can I interchange this and into my wardrobe? And that's, um, that's really interesting.

It's almost like a game, right? Like you can, and it's so easily done because you can say, all right, I have this sweater, show me how I can wear it. And then, and you basically like more ideas, more ideas, more ideas, right? And whatever you see that you like, you can save. Whatever you don't like, you just ignore, discard it. And it's, you know, if you're standing in line for checkout in the grocery store, you have nothing to do, or you're waiting for your child's, soccer game to finish, right? It's just a, you know, fun little thing that you can play with.

Okay, that's really fun. Okay, uh, so can you, um— I, I'm so curious to hear you talk about how this started. Like, how did you get into the fashion world? How did you turn— how did you— how did you develop Open Wardrobe? Like, how did that come about?

Yeah, so I mean, how I got into fashion world professionally, it was almost accidental, but I always liked clothes, like even when I was little, you know, dressing up, it was always kind of fun. I always got into my mother's closet and whenever she was around, I would put her dress up. But professionally, I worked at a startup that was acquired by Walmart. And we got, and really Walmart is an amazing place to learn retail, different verticals of retail, and that was kind of my first exposure to apparel industry. And then after that, I got more into circular economy for apparel. I joined a company called ThredUp, and I worked their platform. Then I went more into deep tech and AI. So now you can kind of see how all of that came together in Open Wardrobe. And the idea really was born from, at first, because in my last company, I worked with so many apparel brands and hearing them ask me, the same question over and over again in different forms. But the question basically came down to how do we understand our customer better and figure out what to produce in a better way? Because as you know, fashion industry is very wasteful. 30% of things that are produced are never sold. And so they overproduce. And then we have so much clothes on the planet right now. That we have enough already to clothe the next 6 generations of people. Trash. Yeah. And the amount of textiles that's being dumped every year, you probably know the statistic, the 11.3 million tons. It's kind of crazy when you think about it. Like, we don't, nobody needs that much. So that's when I first started thinking about like, what if we knew what everybody, not just what everybody had or bought, because that's what brand knows about you. They know what you bought from them.

Right.

And not even that well, because they know well what you bought from them online. In stores, not so much, because they have a transaction they cannot necessarily, not always, they're getting better, but they're not always able to connect it to you as their customer.

Right?

So that becomes very difficult. And then of course they don't know what you get as gifts, what you buy from other retailers, what you own, and they have no idea how you use what you own. So this post-purchase engagement is not there. So I started thinking about that and how can we empower brands with all these insights and data and all this wonderful stuff. And I actually hit a wall. Everybody I went to with this idea said, oh my God, amazing, revolutionary, great. Get somebody else's data first and then we'll give you ours. And it just, after I heard this about 20 times, I'm like, okay, forget it.

Never mind.

Let's focus on the consumer because I, and that happened actually, it was during COVID and I was sitting at home staring at my closet that was messy, overflowing. And I'm like, we have so much power as consumers to give right signals to the industry. So why don't we empower consumers? Right? And then Open Wardrobe was kind of born from this idea of transparency, being able to understand understand you as an individual, what you have, why you have it, why you wear what you have, or why you don't wear what you have, and all kinds of insights around your own closet so that you can use what you already own better. And if you choose to buy new or secondhand, new to you, right? If you choose to bring something new into your wardrobe, you do it more mindfully. With a lot of knowledge and understanding of why you're doing what you're doing. So that's how Open Wardrobe was born, and we always had this idea, hence the name Open Wardrobe, that you'll be able to open your digital wardrobe to your friend or to your sister or whoever you're kind of either trusting to style you or share clothes with. And then somebody actually told me, it's like, oh, O-W is inside power, so you're empowering. I'm like, oh, that's a really good marketing thing.

Oh, that's really good. Yeah.

I'm gonna use it. So yeah, so this whole idea of empowering a person to make better decisions, whatever they need to do in their life. If they consciously want to be sustainable, we have all the tools to explain how, and then if they just want to get a handle on their wardrobe, we can help them do that. If they want to understand what suits them or not, we're there to help them with that. So yeah, that's how it started.

My goodness. And it's just such a— it's so fun to me to think about I mean, now, now that I know you a little bit and it's, it's, it's just fun to sort of put different pieces together because you're, you're, um, you're like a dress-up girl and you want to, you know, do this whole fashion thing, but can you tell everyone where you started out?

Like I started out as a software engineer.

Yeah.

Yeah. That was my first education, first degree, and first job. And I worked in financial industry and I worked in insurance. I worked in kind of boring stuff. And then—

But this lights you up.

Yes, I love to geek out about all kinds of things. Like, so for example, you're gonna love this. So whenever I start working on something new, right, I try to understand the the space, the problem. So whenever, when I started working on Open Wardrobe and I decided that I wanted to create an AI that helps people, just basically assists people with getting dressed, right? Assists people with advice on does it suit your coloring, does it suit your shape? So in order to train that AI, I needed myself to understand the theory behind it. I'm not a stylist. I'm not, right? So I actually went and got trained as a personal stylist and image consultant and color analyst.

Fun.

It was so much fun. It was so much fun. You can picture me with a diploma.

Yeah.

Yeah. And I do like fun things in person, styling sessions for friends. I don't do it professionally. I do sometimes. Have one-on-ones with some of our users, those who really want some extra help. But that really helped me, first of all, understand all the theory behind it and really create this agent that can help anybody. So, yeah.

Well, it's—

I don't even remember how this started. What— did I answer your question?

Yes. No, absolutely. I mean, I just— I think it's I just think it's so interesting that you started out in, in computer programming, software programming, and now you're— I mean, you've created this program for, um, for fashion, and it's just like, it's, it's like, um, I don't even— I can't even find the words for it, but it's, it's just really fun. And I'm sure that when you're doing— when you're doing styling for people, it must be like, you know, being a young girl and like, you know, I get to dress up my dolls or something like that, except they're humans and they can talk back.

That's exactly right. Well, it's more than that because when I, especially when I talk to people one-on-one, I don't see them in person. It's always over Zoom. So it's missing that human touch, but it's still so— and sometimes it's just so emotional because people go through things and they, they need kind of a little pick-me-up. They don't need like a huge glamorous makeover, but they just, just want something, right? And, um, yeah, in many cases it's just like so fulfilling, right?

Well, yeah, I mean, that's another thing that I was thinking. It's just like you saw, you saw a problem that because of the, the education that you have and the skills that you have, you're able to help solve that. And that's it might not seem like a big deal, but like you were saying, you know, when, when people go through something and they need just a little, just a little something to, to lighten things up like that, you have that skill to be able to offer that. And I'm sure, you know, when people— I have a horrible time shopping for clothes. Like for me, people are like, oh, does this look good from this angle? I'm like, if my fat butt fits in these pants, I'm good. I don't care what it looks like. I'll put a big shirt on top. Um, but you know, sometimes you want to feel good, like feel like you're wearing something fitted and something that the colors work and stuff like that. I mean, like you were saying with your, um, the mustard yellow color that you were—

Yeah, exactly. Yeah. I, yeah. Um, I, I love that color and I just could never make it work for me and I could never understand why until I actually learned all the theory behind, behind this. But yeah, what were you, you were saying? Um, sometimes you want to feel good. We, I mean, we feel it, like all of us. Clothes has that power to make us feel powerful or glamorous or sexy or whatever, right? And there is a lot of power in that. And when you want to, when you know how you want to show up, for an event, for a meeting, for a date, clothes can help you.

Right, if you have the right ones.

If you have the right ones, but anybody can have the right ones. Anybody.

Well, and sometimes it's not even the clothes but the color, you know, there are like power colors, right?

Exactly.

And then there are like the power blazer or whatever. There are so many different clothes that I don't know anything about, but I know that there are power colors.

Well, you— I'm looking at you. If I— it's on screen and it's a little bit dark. You have blue eyes and dark hair, right?

Yes.

Yeah. So you— I bet you that you look amazing in bright colors.

I usually do wear brighter colors. Like, I love red and I love, like, a real blue. This is like a sort of a light blue.

Really saturated colors. Yeah, that's you.

But when I was growing up, I see— I was thinking about about this this afternoon even. Um, when I was growing up, like a teenager, we— the colors were the, the big thing. Like, are you a winter or spring or summer? Like, the, you know, the color palettes. And I was like, I was like a pastel winter, but I don't wear those colors except for today, like, ever.

Well, first of all, okay, because I got, um, I, um, I got trained on this color analysis, right? So the seasonal is a little bit restrictive from what I understand, right? They say, oh, you are winter and you're winter for life.

Right.

Which is not true.

Oh, that's interesting. Okay.

Because when we age, our skin tone changes or even without aging, right? You might decide to go and become a redhead tomorrow.

Right.

Your whole color palette will change. So what we use is we use this— it's called tonal system of color analysis, and it's, it's a lot more forgiving, and it lets you change from one to another as you change your colors, as you age, as you you know, to go through life, you have options. And it basically teaches you not what color to wear, but how to wear color.

Okay, that, that makes a lot of sense because, I mean, like I was saying, I grew up and I was a winter and I had to wear pastels to be pretty and whatever. Um, and, but it, it's not what I enjoy. Like what I, I love reds and I love like a navy blue and stuff like that. And that's not something that I would would have worn as a teenager because it wasn't my color. But now I just don't care. But I did not— I didn't really think about the fact that our skin tone changes. Is that age?

Not for all of us, but for many of us, we get more pinkish, more kind of the capillaries are starting showing. It's pretty common.

Huh. Okay.

I mean, of course, your hair changes as you age, right? If you, if you choose not to color it and go naturally gray or white.

Lighter and lighter.

Yeah.

Okay. Yeah. I mean, and then, you know, in time, like, I, my skin didn't used to be this tan. I don't like it.

Do you tan easily?

No, no. Currently now I do. I don't know.

I burn. I don't tan at all.

That, well, that's, that's how I used to be. Like, my sister and I always, you know, joked about our middle name being Burn and Peel, and then we're white again. But it just is— it's— that's a really interesting point. And I did not know. And maybe that's why I wear darker colors now. Like, it just— but it was— I also just— I was like, I don't care. I want to wear red.

I mean, okay, so, so let me say, say this. There are many shades of red, okay? And not all reds look good on everyone. So on me, I need to have kind of a raspberry reds or blue reds rather than tomato reds and orange reds.

Okay, yeah.

So for you, I don't know because I cannot, but I know that bright, bright will look good on you.

Right. Yeah. I mean, I just, and I think, you know, to the point that you were making earlier, well, that we were talking about earlier, like, you know, power colors or, you know, how things make, how they make you feel. Mm-hmm. Um, you know, the, the, the brighter, darker colors, um, they just make me feel, they just make me feel a little bit more confident than, yeah. Than sort of like blending into the background.

Yeah. And everybody's different, right? For you, for example, bright makes you feel powerful. For someone else, it could be something different, right? Maybe like all head to toe tonal camel color, right? It's also power look potentially. So yeah, we talk a lot about power outfits and power looks, which you kind of can discover for yourself, and that will be kind of your go-to whenever you want to pick me up. I have a few of those outfits if I want to feel sexy or powerful or professional or whatever that is.

Right. Yeah, right. Feel like I'm not working.

Exactly.

Going out. I'm going out. I'm going to wear not work clothes. Yeah, but I just, I think that, that it's, this is such a different, um, I just love, I've had quite a few, well, 1, 2, 3, 4, like this is like my 4th or 5th conversation, probably 5th conversation about fashion, which is funny for me. But, um, they're all so different. Like there are so many different aspects of it. And so talking about like, um, you know, how it makes you feel and, and how it, you know, like the, the matching part, like, um, I just think that that's— I think that's fascinating.

It is.

I just think it's fascinating. And I like the idea of the AI, the open wardrobe option of, you know, if you're shopping and you see such and such and you're like, oh, I wonder how many ways I could make this work. You know, you might have this color combination that you never would have considered before, like with your mustard yellow. You know, if you put it with the right color, you're like, that is such a different look, and I like that. And I wouldn't have considered it because you, you're thinking of just the one item. That's really interesting. I love that.

Absolutely. I bought a dress, um, years ago. I still have it, and I used to not wear it. It was red, and red is my favorite color, by the way. Also, um, It was red, but it was more of an orangey red than the blue red. So when I bought it, I'm like, oh, it's red. I didn't know at the time. So now I wear it more often because I learned how I can make it cooler because that's too warm for me. And to make it cooler, so I have this pretty chunky gray necklace that I bought a long time ago in Italy. It was handmade with Venetian glass, and it's like super cool, and it cools down this yellow in, in the, in the red. And so either, either that or a scarf that is like more bluish grayish, and it works. Yeah, I can wear it again.

Yay! Years later.

Years, years later, it still fits me. That's good.

Good for you. That's amazing. Uh, that is— I— it's just, I just love this idea. And so Um, when you say empowering your fashion consumers, that is— can you explain that a little bit? Yeah, I know you mentioned it, but I'm a little bit dense and I, I think I need a little bit more.

No, absolutely. So, so, okay. So empowering fashion consumers, again, it's different for everybody.

Okay.

So we have some users who are obsessed with statistics and numbers. They want to know cost per wear of every item. They want to know in which category they invest more, but wear that category less. They want to know everything about every number, right? Some people don't care about that, but they care more about curating their wardrobe so that every piece fits them. Got it. Suits them, and then they can create many outfits with it. There are other people who are there just for convenience. They want easy ways to plan for travel, right? Like travel capsules, create a packing list. Super easy. I mean, I've been— that's kind of one of my favorite things with OpenWater actually. Takes me 15 minutes to pack for any trip. It's super, super easy. So I mean, it's different. And then some people, they just I just want it as a tool for when you're shopping so that I have my closet in my pocket so that I can put things together on the go. So we, and we're going to be, we're building more and more things. And it's all for convenience and empowering people to do whatever is the most important for them when it comes to getting dressed.

Okay. And so if you're— I'm just like, hypothetically, is that even the right— that might not even be what I mean. But, you know, if you're in a store or you're online shopping or whatever and you're not in your closet, you're like, oh, do I have this color blue already? So that's, you know, that's a very simple version of what you're offering, of course. But, um, but like, I don't remember what's in my closet for the most part.

But, um, exactly, that's how we end up with like 5 of the same thing or a very similar thing.

Yeah, exactly. Um, okay, all right, well, very cool. So I think that's, I think that's a really great, uh, feature for sure. And there are just so many ways that it can be helpful and useful for people if you, if you like the, the data It's good for you if you just want to keep track of what you have. That's— you got that too. Okay. And so, all right. And let's see. So you have a coupon code that you're offering.

Is that— yes, yes, I will, I will. Uh, uh, yes, we are offering 30% off of our Style Blueprint for your listeners specifically.

30%?

Yes. So Style Blueprint is gonna give you 3 things. It's gonna give you, um, it's gonna help you understand your best colors. Again, you need to read it as not what colors you should wear but how you should wear color so you look your best. And when we say your best, your healthiest, your most radiant, and so on. So the second thing you will get is understanding of your body shape. You can do it two ways. If you want it to be a lot more precise, then I would suggest that you give us your measurements. If you don't want to give us your measurements, it's fine. We give you choices and you can just click I'm a triangle or I'm a— Right. You know, rectangle. An apple. We don't have an apple.

Okay.

Apples don't exist.

Okay. I mean, I remember back in the day when I was trying to dress myself, it was like, are you an apple or are you a pear?

Okay, well, let me— yeah, I mean, fruits. There are fruits. There are shapes. There are— we basically decided that there are 4 basic shapes. And then based on your weight and height and proportions, there is kind of additional stuff that you need to do.

Oh, so things have changed since I was a teenager.

I don't know. Things have evolved. I wouldn't say— I mean, okay, a lot of people still use apples and pears and bananas and what have you for body.

Sorry, y'all, I'm outdated.

I'm not particularly a fan of that. So we've simplified and Yes, yes, your height, your weight, your shape, and your proportions. Those are 4 things that matter. And then we help you understand which silhouettes are good, which silhouettes are not so good. It doesn't mean that you should— we say avoid, but disclaimer, you can always make things work with the right styling. And we kind of help you understand what are your key rules. Okay. And when I say rules, it's just so that you understand what the rules are, so that if you choose to break them, you can break them.

Okay?

And then the third thing is we give you your signature style or your style personality. And then important thing to understand there is that nobody is one personality always, all the time, right? We all change.

Right.

Like you, for example, is probably, I'm 95% sure, dominantly natural type. So that means comfort is the most important thing for you.

Comfort is key. Right?

Yes.

Yeah.

So, and then we, but probably there are other personalities that are in there somewhere. So we show you how each personality shows up and which brands are kind of matching that personality for you.

How interesting.

So that's what you get right now. And then with Style Blueprint for women, where you get in-depth workshop. It's prerecorded, but you can go in and then you understand more about color analysis and how it's done and more tips for your dominant color type. And same for the shapes. And then for men, we have a really interesting 21-day workshop on how to just discover your style. Because for men it's a little bit more important. We're going to be probably creating same thing for women. And one thing that's very important with Style Blueprint, you pay once with 30% off for your listeners, and it's, it's yours for life. And you can redo it as often as you want. So if you change your hair color, right, or you, you lose weight, you gain weight, you do this, you do that, you can just go and redo it.

Oh, wow.

Wow.

Okay. Fascinating. Okay. I love that. And I love that there's like a men's, like, learn about fashion a little bit.

Yeah, absolutely.

That's important. They might not know that, but it's important.

It's important. I mean, not to everybody, right? But.

Right. But, you know, it's, it's an interesting thing to, to, to know, at least whether, whether you go for it or not, because that's, you know, I, it's interesting to know for, for myself, but I'm, I'm lazy about fashion and I just don't care. Yeah, but it's still good to know.

Yeah, absolutely.

I want to know what I'm missing. Um, so this is really, this is really fascinating, Julie. I really appreciate this, and I'm so— I just love that, um, I love that it came out of just loving to dress up. I just think that's, that's super fun, and, and as— and it's not any different than You know, it's not like any less than what you went to school for or anything like that. It's just like everything built into, like built up to this.

Exactly.

You know, with all the knowledge and experience that you have, you saw a problem and here you are now taking care of that. And, um, and in a big way, like it works for anybody. That's beautiful. Um, and so when I say the word sustainability to you, Julia, what does that mean to you?

To me, it means doing more with what I have. Meaning, I don't necessarily chase after brands that are sustainable, right? But I can make any item I buy sustainable. And again, with the tools that we provide, and by the way, you probably know this stat. So for any garment to be sustainable, any garment, it needs to be worn at least 30 times.

Oh, I didn't know that, but that makes sense. Sure.

And on average, we wear things 7 times. That's average. Really? Yes.

I wear them 7 days, 7 times before I wash them.

Well, you, you are in the minority. I have things that I have had in my closet for like 20 years. And I wear them a lot. But anyways, so with Lolla.AI and all the tools, we help extend the life of a garment, whether it's through repurposing it and mixing it with different things and wearing it a different way, or repairing it, or reselling it. So by the way, we have integration with Poshmark. So if you have something already digitized and you don't wear it anymore, you don't want to wear it anymore, you can just one button click, we pre-create a listing for you, and then you send it immediately to your Poshmark account.

What? Oh my gosh.

So all those tools help you be more sustainable. So instead of throwing it out, you can repair it, you can resell it, you can reuse it.

Right.

And more, more tools are coming to help you.

Right. And the more natural fabrics you can recycle.

Exactly. We don't offer recycling service yet, but that's going to be another integration that will be coming.

Yeah. I mean, I think that's such an important point about the 30 times, wearing something 30 times to be considered. I don't think I've ever heard that, but that's really interesting. And just 30 times. But I mean, one of the things that a lot of people say in the sustainability world is don't go throwing everything away and starting with only sustainable things. Like, the most sustainable thing you can do is keep what you have.

Exactly.

And make it last.

Yes, absolutely.

As long as possible.

Yeah, the most sustainable outfit is the one already in your closet.

Yes, yes, that exactly. Um, and so is there, is there anything else that, that we didn't touch on that you really want to to take advantage of the podcast for?

I don't know. We talked about a lot, a lot of things. So, I mean, the only thing I want to say is go to our website. It's www.openwardrobe.co. It's not.com, it's.co. And check it out and you can subscribe right there. You can contact us. Email addresses are all there. Email me. I read everything. I read every single email that comes through. And if you have any questions, we're here for you.

Okay. So open, openwardrobe.co.

Yes.

Okay. And then, um, the coupon is for 30% off. Are we using the word grounded? Is that what—

is that what we— uh, yes, yes. We're going to use the word grounded.

Okay.

And I think you're going to link it, right?

I will link it.

Yeah.

Yes. Um, so just keep your eyes on that, you guys. Um, use the word grounded for 30% off of Open Wardrobe. Thanks to Julia Dietmar. And so that— is that the best way to find you, just at the website?

Yep. Yeah. Website is the best, easiest thing. And you can email me right from there.

Super. Oh my gosh. Thank you so much. This is fascinating. And I— it's— I'm such a— I'm such a goober because I was like, oh, we're selling clothes from this. You know, it's like I was thinking— I think I was telling you, it was almost like like, you know, purchasing glasses, like you try them on online before you mail order glasses. And I was like, oh, it's like that for clothes. No, Amy, I, I looked at the website and I—

so one thing I do want to mention since, since you're talking about, um, selling clothes, we don't sell clothes, but we help you buy better, uh, because we have this amazing browser extension, right, that allows you to access your digital wardrobe and our AI from any website. So if you're shopping at Gap.com and you're looking at a sweater or a pair of jeans, you can ask, how can I wear it with what I already have? And it's going to show you in pictures.

I love that.

How you can do that. So, so that's what we do.

Do.

Yeah.

Right. Yeah. I'm just, I'm, I saw what I wanted to see. And that way, and that doesn't mean that it's not coming later, right?

Maybe your wish will come true.

Right, right. I'm just putting that idea out there. But thank you so much, Julia. This is really, really interesting. I'm so glad that— I'm so glad that you reached out to me, and I'm so glad that you're doing this. This is— this is going to be a game changer for people that, that love shopping and want to make things last longer and, and buy smart. Yeah.

Well, thank you so much for having me. It was fun talking to you.

Yeah, thank you so much. I just want to take a second to thank my guest again for, for speaking with me and sharing such great information. I love having these conversations with folks. I also want to thank Buzzsprout for hosting the podcast, for Jane Bolduc and her music genius, for Becca Coffron and her award-winning artwork. And thank you for listening. I appreciate that so much. Please check out the show notes for any links and extra information. And if you would like to follow my guest and find out more about them, I'm sure they would love the, the follow. And if you would, if you don't mind leaving a rating or review wherever you're listening, and just help to get this podcast in front of new eyes, that would be amazing. I would really love that. And feel free to reach out to me on the socials and let me know what you're thinking. And if you would like to be a guest on the podcast, please let me know that. I would love to have a conversation with you about sustainability. All right, thank you again. I hope you have a great rest of the week.

There'll come a day, my mama told me, when I'll find love to have and hold me. A heart that's strong and so sincere. Just tell me, how do I get there from here? Oh, tell me, how do I get there from here? 'Cause here and now I'm so far down that mercy's bound to find me. We'll find a way to soothe the sickness. We'll heal the hate with sweet forgiveness. Wages of war will disappear. Just tell me, how do I get there from here? I wonder, how do I get there from here? Yeah, 'cause here now I'm so far down found in Mercy's crown to find me. When that state of grace has finally found me, will there be music, ooh, and good friends around me? And I'll just smile through happy tears and wonder, how did I get there from here? I wonder, how did I get there from here?