En marketing, no empieces por el canal. Empieza por entender qué necesita la persona.
9 Sept 2026 · 0 min

0:07
In this brief marketing insight, the speaker emphasizes that effective marketing should begin with a deep understanding of the target person's needs rather than starting by selecting a communication channel. The core message advocates a person‑centric approach, suggesting that once the audience’s motivations and problems are clear, the appropriate channel can be chosen to deliver value effectively.










