Juntae Kai Delane shows how to mine authentic customer language from Amazon three-star reviews, Reddit, and YouTube comments instead of guessing what buyers want to hear. He rewrote a client's sales page with this harvested language and lifted conversions from 2% to over 8% overnight.
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Stop guessing at what your customers want. This 15 minute hack reveals everything they're thinking but not telling you. And it's completely free. The best marketing doesn't come from your brain, it comes from customers mouths. But here's the 15 minute research hack that transformed my clients marketing so first you want to go to Amazon and find books in your niche. Then you want to read three star reviews only. Then you want to look for phrases like I wish I was hoping for or I still don't understand now now why 3 star reviews, 5 star reviews are too positive, 1 star reviews are too negative. But the 3 star reviews give you balance. Do the same with Reddit threads in your niche, YouTube comments on competitor videos, core questions about your topic, and so many more other destinations. But ultimately this gives you the exact language your customers use, the problems they're trying to solve and the objections they have straight from their mouth. My client used this to rewrite their sales page with customer language and saw conversions jump from 2% up to over 8% overnight. Save this customer research template. It's a secret to marketing that converts tag someone who's struggling to connect with their audience and drop a magnifying glass emoji in the comments. If you want my full voice of customer swipe file.