Juntae Kai Delane tested a three-word subject line, "Name, Quick question," across 1,500 campaigns and got 78% open rates versus the 18% industry average. It works because it personalizes, creates curiosity, and feels like a peer texting, not marketing.
Delete your fancy email templates. This three word subject line outperforms everything and I've tested this with over 1500 email campaigns and nothing comes close to this formula. The average email open rate is 18%. My client is getting 78% consistently with this three word formula. Here it is. Name, Quick question. That's it. No gimmicks, no clickbait. Just name and quick question. So how does it work? 1. It's personal. Using their name creates that immediate connection. It's also short, right? Our brains are wired to resolve open loops and it also mimics how we communicate with colleagues and friends. It also doesn't look like marketing, but here's a catch. You must deliver on your promise. Your email needs to actually ask a relevant question that provides value. Here's an example. Hey. Name, Quick question. Did you know Most businesses leave 40% of revenue on the table with their current email strategy? I found three ways you might be doing this. This isn't about tricking people. It's about psychology that respects your audience while getting results. Comment Email from my swipe file of 20 subject lines that consistently get over 70% open rates. Save this post for reference when crafting your next email campaign. And of course, tag someone who needs to step up their email game.
