Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Are funnels still effective in 2024?

Name: Are funnels still effective in 2024?
Uploaded: 2024-05-15T21:00:43+00:00
Duration: 45 s
Channel: Juntae DeLane
Description: In this excerpt, JUNTAE KAI DELANE critiques traditional marketing funnels that deliver generic content based on assumed buyer stages. He points out that…

15 May 2024 · 1 min

Watch on YouTube

0:45

In this excerpt, JUNTAE KAI DELANE critiques traditional marketing funnels that deliver generic content based on assumed buyer stages. He points out that prospects often arrive at a website already ready to purchase, yet are served awareness material that is irrelevant, or conversely, are given early‑stage content when they are evaluating multiple brands. This misalignment wastes opportunities and frustrates buyers. Delane argues for a "new funnel" that tailors messaging to the prospect's actual position in the purchase journey, delivering the right information at the right moment.

Chapters

Gone are the days where you have someone come to your organization and then you give them information, depending on where you think they are in the purchase process. Because someone may, may come to your organization's website and they already decided to buy, but you, you're sending them information that's irrelevant because they already found the information they needed outside of your funnel, or they come to you and you're one of a few brands that they're looking at patronizing, and you're sending them information about the awareness, about the awareness phase. And so what I'm trying to say here is that this is the new funnel.