Juntae Kai Delane shares a five-minute website fix that doubled his clients' conversion rates. The Above the Fold Clarity Framework uses an eight-word headline, specific benefit sub-headline, and action-oriented CTA. One client's conversion rate jumped from 1.8% to 4.2% overnight.
Your website is losing customers in the first five seconds. Here's a fix that doubled my clients conversion rates without changing their traffic, their offer or their copy. Most websites are designed to look pretty, not to convert. So here's the five minute fix that changes everything. The above the Fold Clarity Framework for the headline, state exactly what you do and for whom in eight words or less the sub headline explain the specific benefit they get and focus on their transformation. Then there's CTA Use Action oriented language that states what they'll get, not what they'll do. For example, instead of welcome to our digital marketing agency, we use Digital Delaine as a full service digital marketing agency. We bring new brands, campaigns and ideas to life and instead of contact us, we use get started. And we've made these changes to our above the fold section and saw a conversion rate jump from 1.8% to 4.2 overnight. Remember, clarity converts better than cleverness. Every second a visitor spends figuring out what to do is a second closer to them leaving. Screenshot this five point website checklist to double your conversions this week, tag someone who website needs a makeover and drop a laptop emoji in the comments if you want a swipe file with all my high Converting above the fold examples.
