Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Flipping the Process Around

Name: Flipping the Process Around
Uploaded: 2025-01-23T13:00:54+00:00
Duration: 36 s
Channel: Juntae DeLane
Description: In this brief talk, JUNTAE KAI DELANE argues that effective content marketers should reverse the conventional workflow: instead of creating content first…

23 Jan 2025 · 1 min

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In this brief talk, JUNTAE KAI DELANE argues that effective content marketers should reverse the conventional workflow: instead of creating content first and then measuring its performance, they should start by analyzing data to identify audience needs and trends, then craft highly relevant, high‑quality content based on those insights. By adopting a data‑first approach, marketers can produce "smart" content that resonates better with their target audience and drives better business outcomes.

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I think as marketers and business professionals, it's our job to provide high quality content. Now, one of the ways we're able to do that is by creating highly relevant content that's derived from data. So if you want to be a successful content marketer, I suggest we flip the theory on its head with regard to creating content and then looking at the data to looking at the data first and then creating the content. Because if you do that, then you'll be creating smart content.