Juntae Kai Delane breaks down how to build a content marketing mix for each stage of the customer lifecycle: awareness, consideration, decision, and re-engagement. He maps specific content types, publishing schedules, and formats to each phase so your strategy actually matches where people are.
Here you see your content marketing mix. Now, there are ways in which you should create content that is specific to a particular phase in which your target audience lives. And here you see the awareness, consideration, decision, and re engagement. So we should align our content based upon those individual phases. So when we think about our content marketing mix from a granular level, we want to make sure that we are creating content that fits within these particular phases of your customer life. And when we think about this mix and the schedule of the type of content and the format of this content, here you'll see some recommendations. So these are some types of content that you can create, along with the schedule that's recommended and the format of those pieces of content.
