Juntae Kai Delane argues that marketers need to update their customer personas based on how the past decade of events has reshaped what people fear, struggle with, and how they consume media. Your content won't land if it's built on outdated assumptions about your audience.
So when understanding how to create content that resonates with your target audience and looking at all of the events that have taken place over the past 10 or 15 years, you'll be able to see who this new customer is and how this customer has those fears and challenges and worries that were shaped by the recent events that took place and how those customers are now consuming content in a different way. So understanding who your customer is now is certainly important. My recommendation would be to focus on updating your customer Persona so that you can create content that addresses those challenges and those fears and make sure that obviously it is documented.
