JUNTAE KAI DELANE says marketers need to look back 10-15 years at major events to understand how they've changed what customers fear and need. Update your customer personas to match today's anxieties so your content actually lands.
So when understanding how to create content that resonates with your target audience and looking at all of the events that have taken place over the past 10 or 15 years, you'll be able to see who this new customer is and how this customer has those fears and challenges and worries that were shaped by the recent events that took place and how those customers are now consuming content in a different way. So understanding who your customer is now is certainly important. My recommendation would be to focus on updating your customer Persona so that you can create content that addresses those challenges and those fears and make sure that obviously it is documented.
