Juntae Kai Delane breaks down how Hamburger Helper shifted from helpful brand to witty social media personality, firing back at comments with jokes like claiming to be "husband material." The strategy works because people want entertainment and personality, not just customer service.
And Hamburger Helper did the same thing. So here this person says, psa, knowing how to mix Hamburger Helper doesn't make you wife material. Ooh. And Hamburger Helper chimes in and says, this makes you husband material. Another person says, drag him, you sexy ass Love. And another user says, omg, all these food accounts becoming some clapback champs. And I love it. The thing about this here is that now these brands are engaging with their consumers and adopting a consumer voice. They're bringing in their brand into an experience that other consumers may not have had with other brands. Right? And that's the focus here is that experience that these users are having with the brand that could potentially entice them to step foot in their brick and mortar location or to follow them to see what else is coming up next. And in between that time, that brand can mix in different marketing messages that'll help the consumer. Right? The bottom line here is on social platforms, customers don't want to be helped, they want to be engaged. On social platforms, customers don't want to be helped, they want to be engaged. Ra.
