Noah Kagan scaled AppSumo, Mint, and Sumo using ten growth tactics: embedding referral loops into products, building pre-launch audiences through newsletters, setting specific numeric goals, and buying existing audiences. Mint hit 100k subscribers through its newsletter; Sumo grew by offering free tools.
Hey there savvy marketers and growth enthusiasts. Welcome back to our channel. Today we have something special lined up for you. We're going to take a deep dive into the world of growth hacking with none other than the king of it, Noah Kagan. Noah has a track record that is nothing short of impressive. From bootstrapping appsumo to helping Mint App gain a million users in just six months. Alright, let's kick things off with Noah's first growth hack. Now he advises us to bake in virality into our products. Imagine a scenario where every user becomes an for your product. For ecommerce brands, this could mean offering referral bonuses for an affiliate system. The beauty of this approach, it creates a loop of virality. Think about SurveyMonkey. 10 users create surveys and then hundreds more finish those surveys. Seeing the SurveyMonkey branding, which ultimately leads to new users. It's like an automatic customer generation machine. Our second hack is all about building an audience even before the product is ready. Noah's example from Mintapp is classic. They didn't have the final product for a whole year, but they started a finance newsletter amassing 100,000 members before the app even launched. Why does this work so well? Well, it gives you leverage and the ability to launch whenever you want. Newsletters help keep your audience engaged and excited about your upcoming product. Your email list becomes a guarantee of initial traction. Noah's third hack involves setting super specific number driven goals. He shares how Mint's CEO challenged him to target 100,000 users in the next six months. So why is this effective? Because it's specific and it's time bound and it creates a sense of urgency. It's like setting a timer on your productivity, forcing you into a different mindset. You're not just working toward a goal, you're racing against time. The fourth hack is all about amassing your marketing channels. Noah suggests judging them based on two metrics, implementation difficulty and potential impact. You're looking for channels that are easy to implement and have a decent impact. This approach is a game changer because it helps you distinguish between high potential channels and time wasters, it's all about finding that sweet spot. For example, getting featured on Forbes might be hard, but it has high impact. While posting on a new LinkedIn account could be easy, but of course it's going to have low impact. In the fifth hack, Noah advises breaking down your marketing into manageable chunks. For instance, if you want 500 users from Facebook ads in a month, you can start with a smaller target and gradually increase it. This Method is all about starting small and gradually ramping up. It allows you to experiment and figure out what works without setting unrealistic expectations from the get go. Starting with the small goal of 50 users, you have freedom to refine your strategy before aiming for bigger numbers. The sixth hack is a classic, offering free products or features to drive traffic. Sumo's tools and features are free forever and they've attracted over 840,000 websites, including big names like Chive and Tony Robbins. So why does this strategy work? Because everyone loves free stuff and it creates a sense of obligation. If your free product is of high quality, users are more likely to explore your paid offerings. Think of it as a lead generation tactic for free tools like calculators, ebooks, templates or worksheets. Hack number seven is buying an audience for a bargain no.1 spot WordPress plugins worth $100,000 to market Sumo. And it paid off big time. This is an underappreciated hack because it's all about getting more than what you pay for. By acquiring assets with a large user base, you're essentially buying gold at the price of copper. You can expl various platforms like YouTube channels, Facebook groups, Instagram handles, Chrome extensions and more. Hack number eight involves persistent marketing. It's all about continually reminding your audience about your products and features. Even if it feels a bit repetitive, the truth is your audience is busy and might not remember your latest offerings. By creatively reminding them, you can make sure your products and features stay top of mind. This consistency keeps your audience engaged and and informed. Noah's ninth hack is a hands on approach. He suggests manually onboarding VIP customers like the Chive and Tony Robbins. This extra effort goes a long way with building valuable relationships. The key here is that influential clients can be your gateway to broaden market exposure. While it may not be a scalable approach, it's incredibly effective. These clients ultimately can open doors to more significant opportunities. Lastly, the tenth hack is all about influencer marketing. Noah recommends working with super niche micro influencers, those with 1,000 to 10,000 followers instead of going for the big names. This approach works wonders because micro influencers are more affordable, they have higher engagement rates and are often more genuine. Ultimately, you get more bang for your buck and a fantastic return on investment. And there you have it. 10 of Noah Kagan's growth hacks that you can start implementing right now. These hacks have proven effective for him and countless others. Remember, growth hacking is all about experimenting, learning and adapting. So pick the hacks that resonate with your business. And of course, give them a try. If you found this video helpful, don't forget to hit that like button. Subscribe for more exciting content and share your thoughts in the comments. Thanks for tuning in and we'll catch you in the next one. Happy hacking.
