Juntae Kai Delane says brands should chase micro-trends tied to major events like the Super Bowl and Grammys. Creating timely content around these cultural moments beats algorithm changes and boosts visibility.
How do you approach branding today and what's new about that compared to like how you approached it a couple years ago?
Well, I think what's most important with social media specifically is to focus on those micro trends that'll allow you to get more visibility on social media because we all know that the algorithms are changing, right? And so we have to do what we can in order to combat that. Well, one thing I think is would be good for any brand would be to focus on those micro trends which are essentially trends in social media that you can leverage. For example, you have the super bowl, the NBA playoffs, the Grammys. There's, you know, different conferences and industry events. All of these types of events create some social buzz, right? So if you were able to create content and piggyback on some of the momentum that these events create, then you'll be able to increase your visibility through social.
