Juntae Kai Delane argues that the 2015 #MeToo movement forced brands to become accountable for who they associate with. When brands align with people who commit deplorable acts, consumer trust erodes and their stated values ring hollow.
Who knows what this event is. Me too. Movement so this is about 2015 is really when things started to happen with the MeToo movement, and it really focused on making brands accountable for who they associate themselves with. Some even say this is when cancel culture started. Right. But when we think about brand relationships with consumers, I would say the average consumer would believe that marketing is supposed to illuminate the values of an organization. But when organizations associate themselves with individuals that do presumably deplorable acts, there's distrust and a disconnect. And all of that is transparency is ruined. Especially if those organizations deal with individuals who think harass is two words.
