Juntae Kai Delane argues audiences no longer want linear stories but bite-sized pieces that build into one. Treat social media like Netflix releases episodes: create short-form content and sprinkle it across platforms to keep your brand top-of-mind through the buyer's journey.
Nowadays that successful doesn't have a beginning, middle and end. It's bite sized pieces of content that tell an overarching story. Short form content that tells an overarching story. And we think about some of the major streaming services, Netflix, Paramount plus, you know, all those ohina streaming companies, when they roll out content, it's usually episodic, right? So we can get science through the scientists and just know that they spent of dollars on this research. You guys can just follow suit with what they're doing, how they're releasing content. So once you have that content, sprinkle it into some of those elongated apps in the new buyer's journey so that you can stay top of mind.
