GoPro's Million Dollar Challenge distributes $1 million yearly to creators with the best clips. In 2023, over 40,000 submissions poured in, with winners getting roughly $18,000 each. The contest floods GoPro with user-generated content, pushes creators to buy new cameras, and feeds their 3 billion YouTube views.
Did you know why GoPro has tens of millions of followers on Instagram? That is because every year GoPro splits a million dollars between the people who recorded the best clips of the year. In 2023 there were over 40,000 submissions, each one around 18k for incredible shots. This is the million dollars challenge by GoPro. The campaign is great for GoPro in a few different ways. First off, with so many submissions, GoPro has endless amount of content to post throughout the year, which has helped them garner over 3 billion views on you tube alone. Additionally, GoPro only accepts clips recorded with their latest camera, promoting people to upgrade every single year which increases their sales drastically.
