Reply to DMs instantly, give concrete value like product advice or coupons, and hand off to a human agent when automation can't help. Set clear expectations about wait times based on the person's time zone.
How to build trust with followers. Reply instantly to DMs and make it easy for people to get the value they're looking for. That may be answering a product question, giving them a coupon, or helping them choose the right product or service. And when your automation can't answer a specific question, hand over the conversation to a human team, telling the user they're being handed over to a customer service member and setting the wait time based on the user's time zone.
