Juntae Kai Delane says brands need to stop trying to help or sell on social media. Post-pandemic audiences want authentic, attitude-driven content that engages them instead. Personality and authenticity beat customer service messaging.
Customer service. Customer service. You know, that's a great tool for social media, but you don't really see that anymore. Why? Well, it's because on social platforms, customers don't want to be helped. They want to be engaged. And so what does this mean for you? Well, it means that if you can take your brand from servitude to attitude, it's going to resonate more with your target audience, especially because during the pandemic, they drill down into your content and they may not want to know about your brand. They may not want to know about all the salesy and promotional messages that you have. They want to be engaged.
