Juntae Kai Delane argues that social media followers are borrowed assets controlled by algorithms. If a platform shuts down, your audience vanishes. He recommends converting followers to email subscribers to own your audience directly and protect your work from algorithmic changes.
The biggest mistake you're making on social media is not owning your audience, because the audience and attention that you have on social media is borrowed. If any of these platforms were to disappear tomorrow, all that hard work and consistency that you've put into building your brand will vanish. On top of that, all the content that you're spending hours creating may not even be seen by your audience because we have to rely on an algorithm. So take back control and actually own your audience. You need to convert the followers into email subscribers, and this could protect you. And if any of these platforms were to disappear, you'd still have direct contact with your audience anytime.
