Mindmeister, a mind-mapping tool, grew organic traffic 332.91% by building a public library of user-generated maps. The strategy: make user content crawlable, eliminate crawl waste, add contextual information, and interlink pages to boost search visibility and sharing.
Hey there. Today I'm going to dive into a fascinating case study that led to a jaw dropping, over 300% growth in organic traffic. Yes, you heard it right. If you're wondering how this remarkable achievement was possible, stay tuned as we explore the power of user generated content. But first, hit that notification bell to stay informed. So what's the game changing tactic behind this massive success? It's all about creating an optimized library of user generated content, also known as linkable assets. So let's unravel the secrets behind this great strategy. Meet Mindmeister, an online mapping software that significantly expanded its user base and organic search outreach with ingenious user generated content strategy. How'd they do it? By constructing a public library filled with original user generated content. Now let's get to the part that you've been waiting for. Your actions to replicate this phenomenal success. Start by creating a platform that encourages users to share their ideas and generate content. And in Mindmeister's case, developing an extensive public library of user generated content maps accessible on their website. It doesn't end there. Ensure that your user generated content is crawlable and indexable and removing any crawl waste and dead ends. Implement canonical and hreflang tags effectively. Add more context to the content. Create meaningful links between user generated content pages. Last but not least, build a user friendly interface that encourages visitors to share or convert. And that my friends, is the roadmap to achieving extraordinary growth through user generated content. It.
