Juntae DeLaneFounder, Functn · Go Beyond The Ticket

If you had a 10 Million dollar marketing budget, how would you spend it?"

Name: If you had a 10 Million dollar marketing budget, how would you spend it?"
Uploaded: 2025-09-03T23:38:34+00:00
Duration: 55 s
Channel: Juntae DeLane
Description: In this segment, JUNTAE KAI DELANE outlines a disciplined approach to spending a $10 million marketing budget. He first advises conducting a thorough…

3 Sept 2025 · 1 min

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In this segment, JUNTAE KAI DELANE outlines a disciplined approach to spending a $10 million marketing budget. He first advises conducting a thorough internal audit of the organization’s structure, team assets, and tools to ensure the marketing function can efficiently leverage the funds. He then stresses that modern brands must move from a purely transactional mindset to an experiential one, recognizing that consumers now seek immersive brand experiences rather than just ads. Consequently, he recommends prioritizing online channels that can deliver these experiences and allocating a substantial portion of the budget to develop a cornerstone piece of content that serves as a community hub, fostering engagement and long‑term brand loyalty.

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Before I cut any checks, so to speak, I would focus on doing an internal audit to make sure that internally, we are set up to have our marketing dollars stretch, first and foremost, really looking at the structure of the organization, if there needs to be new assets added to the team, new tools and so on and so forth. It's very important, too, to really understand that now a brand must be less transactional and more experiential. So when allocating your dollars to different mediums, you must consider that. And most importantly, nowadays consumers are really wanting an experience with the brand, right? So they may or may not want to see an advertisement, but they want to have that experience. So how can as brands, we deliver those experiences in particular online, first and foremost, I think wholeheartedly, we with that budget, I would focus on creating some type of cornerstone piece of content for a community.