Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Influencer Marketing in 2024

Name: Influencer Marketing in 2024
Uploaded: 2024-04-03T06:00:36+00:00
Duration: 53 s
Channel: Juntae DeLane
Description: In this segment, JUNTAE KAI DELANE examines how sponsored (paid‑amplified) content will shape influencer marketing. He highlights a conflict between…

3 Apr 2024 · 1 min

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In this segment, JUNTAE KAI DELANE examines how sponsored (paid‑amplified) content will shape influencer marketing. He highlights a conflict between platform‑amplified sponsored posts and organic influencer posts that later receive brand sponsorship, noting that evolving algorithms are likely to treat these two formats differently. To navigate this, he advises a dual‑approach: have influencers create and amplify content on their own profiles, then repurpose the same assets for paid promotion through the brand’s social channels.

Chapters

So when we think about how sponsored content is going to impact influencer marketing, and that sponsored content, meaning content that is amplified through paid means, through that specific platform versus amplification of a organic influencer post, essentially there is some conflict there. And as algorithms start to change, I'm sure they're going to begin to consider the sponsored content versus the organic content that is then sponsored by a brand as an example. So what I would say here is ultimately to focus on doing both. Meaning that you have that influencer create the content and then amplify that content on his or her profiles, take that same content, repurpose it, and then promote it through your social channels through paid amplification as well.