Juntae Kai Delane breaks down how to build a brand voice across platforms using four parts: character (personality traits), purpose (unique point of view), language (specific words and terminology), and tone (rhythm and cadence of delivery).
And I often find many clients have difficulty conveying their brand voice that may not translate through online platforms. So here's a breakdown of the four components of a brand voice. What is character, purpose, language, and tone? So your character is the human characteristics of your brand. Right. The purpose is that ownable point of view on how you're going to provide value to your target audience. And language is the words that you use to describe your product or service or language that will be used within that community of people interacting and engaging with your brand. And the tone is what you say, but how you say it. It's the order, rhythm, the pace, the cadence of the types of text, content, and so on that you sure you don't. Sam.
