Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Live sessions are crucial for holding brands accountable.

Name: Live sessions are crucial for holding brands accountable.
Uploaded: 2024-07-24T21:00:29+00:00
Duration: 58 s
Channel: Juntae DeLane
Description: In this YouTube clip, JUNTAE KAI DELANE argues that modern brand communication is inseparable from online conversations and live platforms such as Zoom…

24 Jul 2024 · 1 min

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In this YouTube clip, JUNTAE KAI DELANE argues that modern brand communication is inseparable from online conversations and live platforms such as Zoom. Audiences now expect brands to comment on political, social, or racial issues, and silence is interpreted as a statement. While consumers may forgive a brand’s wrongdoing, they will not forgive a cover‑up or failure to acknowledge the issue. Therefore, brands must promptly admit mistakes, explain corrective actions, and communicate transparently to maintain accountability.

Chapters

You know, the commercial that you see on TV now have to do with like online conversations, right, via Zoom and other platforms. It has to do with some type of trend or movement that's going on either politically or any racial inequalities, things like that. People are looking for brands to say something. And if you say nothing, right, then it's like you're saying something anyway, right? And so that's that's critically important. And the bottom line here when it comes accountability is that people would almost forgive the crime, but they will not forgive the COVID up, right? And that's that's very important to consider, especially if you run a brand or if you're, you know, part of a brand and there's some type of mishap you got to face up. You know, you got to say something. You got to you got to admit your mistake and communicate how you're making corrective actions.