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Jun Tae Kai Delane breaks down podcast metrics beyond views: track impressions, reactions, and engagement. The key is session length and where listeners drop off, then use that to decide whether to add interviews earlier or more banter.
Jun Tae Kai Delane breaks down podcast metrics beyond views: track impressions, reactions, and engagement. The key is session length and where listeners drop off, then use that to decide whether to add interviews earlier or more banter.
You just touched on this a little bit. But how do we measure the success of our podcast? Because I know a lot of times once you get started and you might, you're not seeing a lot of the not views, but, you know, people listening or downloads, you know, how are you thinking about measuring the success of a podcast?
Yeah, so there's, there's many different ways. As I mentioned earlier, hours is, you know, our success metrics are focused on the number of impressions that we get, the reactions, the user engagements and so on. But you also may want to focus on how long listeners are actually tuning in and using that metric to determine how you're able to optimize your podcast. So does that mean you need to jump into interviews a lot sooner? Does that mean that more banter is, is, is needed within the podcast and you'll be able to look at how long these users are tuning in or where they're dropping off to dictate how you program your podcast as well?
