Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Netflix isn't just killing your productivity

Name: Netflix isn't just killing your productivity
Uploaded: 2024-12-11T21:00:49+00:00
Duration: 37 s
Channel: Juntae DeLane
Description: In this monologue, the speaker argues that short‑form, episodic content can be used as a storytelling vehicle for brands, mirroring the release patterns…

11 Dec 2024 · 1 min

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In this monologue, the speaker argues that short‑form, episodic content can be used as a storytelling vehicle for brands, mirroring the release patterns of major streaming platforms such as Netflix and Paramount+. By treating each piece of content as an episode in a larger narrative, marketers can capitalize on the massive research and production budgets that these services invest in. The speaker suggests sprinkling these episodic assets into the elongated gaps of the modern buyer’s journey, keeping the brand top‑of‑mind throughout the decision process.

Chapters

Short form content that tells an overarching story. And we think about some of the major streaming services, Netflix, Paramount plus, you know, all those bohemian streaming companies, when they roll out content, it's usually episodic, right? So we can let the science through, the scientists, and just know that they spent millions of dollars on this research. You guys can just follow suit with what they're doing, how they're releasing content. So once you have that content, sprinkle it into some of those elongated gaps in the new buyer's journey so that you can stay top of mind when those.