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Pepsi and Coca-Cola mock each other in ads, and both brands win. The speaker argues companies should use rivals as a growth engine: Pepsi's Halloween ad insulted Coca-Cola, Coca-Cola hit back, and both got more attention.
Pepsi and Coca-Cola mock each other in ads, and both brands win. The speaker argues companies should use rivals as a growth engine: Pepsi's Halloween ad insulted Coca-Cola, Coca-Cola hit back, and both got more attention.
Pepsi is a competitor of Coca Cola. Red Bull is a competitor of Monster. McDonald's is a competitor of Burger King. Companies use their competitors to grow in the market together, like this ad by Pepsi on Halloween where it's insulting Coca Cola. And Coca Cola's response where it's insulting Pepsi. In these ads, both the companies indirectly advertised each other. You must use your competitors like this as well to skyrocket your own brand. It.
