0:25
JUNTAE KAI DELANE explains how Red Bull created the energy drink category instead of competing with Coca-Cola in soft drinks. By inventing a new market, Red Bull avoided a saturated space and built dominance in its own niche.
JUNTAE KAI DELANE explains how Red Bull created the energy drink category instead of competing with Coca-Cola in soft drinks. By inventing a new market, Red Bull avoided a saturated space and built dominance in its own niche.
Did you know Red Bull is actually responsible for the energy drink product category? Yes, Red Bull created a new category to sell its product as the soft drink market was too saturated when Red Bull launched. Red Bull didn't want to compete with market giants like Coca Cola in their own industry, so they played this genius move. Comic the word Red Bull and I'll send you a free PDF explaining more genius marketing moves that brands use.
